Are you reluctant to pick a niche?
It’s understandable, especially if you can’t picture how it could actually work.
Fortunately, Tomas Fransson of Flaunt My Design has created this incredible (free!) Niche Notebook that gives 100+ niches actually picked by real-life creative professionals—so you can see how (and by whom) niches are actually working in the real world.
So if you are a web or graphic designer, illustrator or photographer and you haven’t picked a niche, this is the perfect opportunity to explore the websites of your counterparts who have. All the details you need are right here.
See the designers who are specializing in:
- 3D art for games
- Bars and Restaurants
- Book Cover Design
- Couture invitations & stationary
- And so many more niches…
For inspiration and to see what is possible, check out these niche market examples! For each listed design niche, there is a real-world business example. A real-life creative freelancer or small creative business targeting that particular niche.
Of course you won’t copy these because your business is different. But we all need models. And these examples of actual niches in-action show you what being a designer with a niche could look like for you.
Finding your niche, however, is an art. And once you find it, you have to make sure it’s a viable niche. Here are 2 questions to answer before you commit to a niche:
- Does The Niche Know It Needs Your Services?
You may perceive a need or see a group as a perfect niche for your services, but if the niche itself doesn’t perceive that need, it isn’t worth your time trying to convince them.
How to tell?
Are there other service providers like you already serving this niche? If not, there may be a good reason. There’s either no need, or this niche doesn’t value services like yours. This is a very important piece of information that can save you a lot of time, so find out as much as you can. The easiest way to get answers to these questions is by attending an event or two and literally asking the people you meet.
- Can You Find The Trade Associations For The Niche?
Is there a trade association for your target niche? That alone could make it viable, because a trade association brings people together at events, as well as compiles and publishes information in directories and on websites. It is much easier to find your actual prospects and clients if you can find the trade association that represents it. (Start your search with this list of trade associations.)
Consider joining the association, even as an associate member. This is usually a very worthwhile investment. As a member, you will have access to the members-only directory. You also need to know where your prospects meet, both online and off. If you can find those gathering places, it could very well be a viable niche. You need to know what they read — again, both online and off. As part of your content marketing strategy, you could contribute content to be published in the online or offline magazine or blogs of the trade association.
Once you’ve got positive answers to these 2 questions, you can confidently begin your approach toward your niche. But remember that this is a process and it takes time, so don’t be impatient. Go step by step until you become the go-to resource for your niche.
Already convinced that picking a niche is the right move for you? Learn how with The Pick A Niche Kit.
Have you created an impressive promotion design or marketing project? Enter it into the HOW Promotion & Marketing Design Awards!