[Podcast] The Art & Science of Pricing

ilise-new-headshot-bug-1-11There is an art and a science to pricing your services and to do it well, you have to have both!

As a creative professional, the art part shouldn’t be a problem, right?

I wrote about the “science” part in a HOW article published in the magazine and excerpted here.

And I recently recorded the entire article as a podcast, which you can listen to here.

In it, I cover the basics of pricing for creative services, including the tools you need to price profitably (instead of desperately) as well as the intangibles that make up the “artistry” anyone can master.