Earlier this year I had the pleasure of working as a “speed coaching” mentor at the Creative Freelancer Business Conference in Boston. I was available to answer any question about freelancing or working with copywriting professionals. While I did get a few questions about working as a solo professional, nearly every designer who signed up to see me was eager to talk about how to handle their relationships with writers.
What surprised me most was that many designers had the same questions no matter how long they had been in business. They wanted to know things like how to get a partnership going with a copywriter, the most efficient ways to work together, whether they would need a contract, and if so what should be in it.
Most designers don’t consider copywriting to be their core talent, and that’s okay. If it makes you feel any better, I can’t draw anything more complicated than a stick figure. When clients start asking me for custom graphics to go with my copy, I start flipping through my electronic Rolodex looking for artsy colleagues who can get the job done.
Want to lean more about copywriting? Check out these additional resources:
- The Graphic Designer’s Guide to Better Business Writing
- SEO Best Practices for Designers – OnDemand Design Webcast
- Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain by Stefan Mumaw, Wendy Lee Oldfield
The same type of partnership with any writer can work the other way around for you — having a trusted scribe on call allows you to expand the services you offer to your clients while staying focused on the design work you love best.
So this year my holiday gift to the design community is a free eBook called The Writer/Designer Dream Team: Getting it Going, Making it Work. I wrote it specifically to answer the burning questions designers and other creative professionals have about working with writers.
This book isn’t a sales pitch for working with me. It’s designed to enhance your experience with any copywriter. Enjoy it as a free, quick read packed with information that I think you’ll find useful. (You’ll get my spiffy e-newsletter too, but you probably saw that coming. Don’t worry, you can unsubscribe any time.)
In the meantime, whatever you celebrate, enjoy the holiday season!
Tom N. Tumbusch writes copy that creates action for designers, creative agencies and green businesses. He publishes a free writing tips newsletter each month and periodically shares more casual wisdom on the WordStream of Consciousness Blog. His tiny solar-powered corner of the Internet can be found at www.wordstreamcopy.com.
An online course from HOW U with Denise Bosler
Graphic design and copywriting go hand in hand. A picture is, after all, worth a thousand words. Whether you’re in need of a simple headline or a full-blown RFP, what you say means just as much as the image you create. Add in the need for social media posts and blog updates, and today’s designers find themselves responsible for both the visual and verbal responsibilities of a project. Learn to elicit the attention, response and action that words bring, and become a dually valuable resource as an accomplished copywriter/designer in this in-depth informative course. REGISTER