Picking a design niche doesn’t require rejecting anything; it means that you choose carefully where you spend your very precious marketing time and energy.
Creative director Maria Rapetskaya shares tips for that learning curve that every independent designer must undergo when learning to report to themselves.
With the rise of the gig economy, many creative careers are vanishing. Here's how you can continue to succeed, even as design jobs disappear.
Jake Jorgovan explains how and why you should pursue side projects. They might just change your life.
This article was originally featured in HOW’s Creative Business issue. Find the full issue in MyDesignShop. The problem is clear: You need more business. Not because you aren’t busy, but because then you could be choosier about which clients you work with. But if there’s one thing firm owners and entrepreneurs hate, it has...
Not everyone is cut out for freelancing. Learn the 10 skills and personality traits you need to succeed as a solopreneur, and decide whether a freelance career is your best bet. Whether you’re moonlighting on the side and feeling insecure about your job, have always wanted to run your own business, or just want...
Designer moms from HOW Design Live share their best work-life balance tips.
Pricing your freelance and small business work can be challenging for creatives. Eric Holter shares how and when you should increase your rates.
Ilise Benun explains what you should be looking for in your ideal niche market. Sometimes "boring" niches can be the most viable.
Ilise Benun explores how to focus your creative business and offers a taste of her upcoming live workshop at HOW Design University.