Your ideal clients need you to address their pain points in your self-promotion. Don't know what their customer pain points are? Not to worry. Here's how to find out.
Are you talking only about yourself and your work in your self-promotion? If your goal is to get more design clients, that's a mistake. Here's why.
Wondering whether that Request for Proposal is a waste of your time? Check out Ilise Benun’s 10 criteria to help you decide whether you should spend your time elsewhere.
Content marketing is neither a panacea nor a magic bullet. That said, it can be the most effective marketing tool available, with a few “ifs”—if you strategically map out a content plan, if you invest the time and if you commit the resources to do it right.
So many designers hate talking about money, which makes pricing one of the most dreaded aspects of being self-employed. Perhaps that’s why so many designers resign themselves to pricing their services by the hour. But hat is truly a tragedy—and here's why.
If your marketing for your design business is a bit all over the place, it may not even be worth your time. After all, the key is to reach the right people with the right message at the right time. But exactly does that look like for a designer? Ilise Benun of Marketing-Mentor.com shows...
Ever find yourself tongue-tied or even speechless with a client or your boss? Then you'll love this cheat sheet for tricky conversations with clients and other non-designers.
You’re a designer, so everything you design is an example of your work. When your prospects and clients go to your website or online portfolio to look at your work, they will certainly assume that your logo design is your own work. So does that mean you should absolutely design your own logo?
Picking a design niche doesn’t require rejecting anything; it means that you choose carefully where you spend your very precious marketing time and energy.
Creative director Maria Rapetskaya shares tips for that learning curve that every independent designer must undergo when learning to report to themselves.