Freelance Design Work & How to Freelance

Succeeding in freelance design requires smart work and business habits that can pave the way to prosperous design careers for many who desire this path. Get expert guidance on managing your freelance graphic, web design business or bringing your dreams to life by starting your own design business.

4 Personality Traits of Successful Freelancers

There are 12 important skills and personality traits that you need to run a healthy and successful freelancing practice. There are certainly more, but here are the first 4… 1. Curiosity. Many solopreneurs consider themselves to be introverted or shy. You just want to do your work, right? You don’t want to promote it, and sometimes...

Tom N. Tumbusch 2014

The “problem” of more work than you can handle

Finding enough work to fill your pipeline can be a challenge, especially in the early days of your freelance career. But if you do your marketing work consistently, provide great service, and eat your Wheaties long enough, your business will eventually reach a point where you’re pushing the limits of your capacity. This doesn’t...

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

Illustration by I. Keith Murray

Watch Out For These Client Red Flags

  Are you dealing with a problem client right now?You know the ones I mean…they have unrealistic expectations and unreasonable deadlines. Or they are high maintenance drama queens overreacting about a tiny detail.If so, you’re not alone.We all have them!The thing to remember is that they are not bad people. They’re often under a...

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Summer Lull = Time to Improve Your Proposals?

If you’re experiencing a little “summer slowdown,” please don’t use it as an opportunity to panic. Instead, use the little August lull to work “on” your business instead of “in” your business. Let’s start with your proposals — I’ll be they can use some improvement. Well, I have the perfect solution to that problem: Monday,...

Ilise Benun on your online marketing plan

Do They Show Your Work To Their Spouse For Feedback?

  Here’s an email newsletter I got today from CFC-veteran and copywriter, Conrad Winter (a.k.a. The Backpocket Copywriter) — just had to pass it along! Dear Ilise, It used to drive me crazy when clients would tell me, “I showed your ideas to my spouse, and…” Or “Let me get back to you, I...

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Email Newsletters Are Not Dead — Far From It!

There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...

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Freelance Design Work for In-House Teams

Has your in-house design team produced something incredible? Enter in-house work into the In-House Design Awards! Conference presenter Andy Epstein joined us for a live chat as part of HOW Design Live Online, sharing his insights on freelance designers working on in-house teams. Andy Epstein started his career as a freelance designer and illustrator....

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Freelancers on the term “Freelancer”

More than 3 years ago, one of the posts that got the most comments was one called, “Is Freelancer a Negative Term?” It’s 2014 and there are more and more freelancers taking the leap into full-time freelancing. And this question came up again in the online course I’m teaching through HOW Design University, “How...