Freelance Design Work & How to Freelance

Succeeding in freelance design requires smart work and business habits that can pave the way to prosperous design careers for many who desire this path. Get expert guidance on managing your freelance graphic, web design business or bringing your dreams to life by starting your own design business.

enls

Don’t start an email newsletter unless…

A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...

Damien2014square

How to Turn Your Gorilla Client into a Monkey

Don’t get me wrong. I like gorillas and monkeys too, but when it comes to business, it’s smart to keep a close eye on how your gross profits are divided up amongst your client roster. Any client that is 20% or more of your gross profits (fee + mark up) is a gorilla client. A...

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Your First Promotional Materials as a Freelancer

There’s so much you don’t know when you first start your own creative business, whether you dive in with a plan (or without) or are nudged by outside forces. Beyond the nuts and bolts of running a business, you don’t know whether you have hidden talents for managing others or whether dormant genes for...

contact

Want a rockin’ contact form? Here’s how…

photo from Shutterstock A good contact form can do so much more than get a prospect’s name and phone number. It can help determine if a client and project are a good fit—and reinforce your idealness for the job. On my contact page, I ask (and provide answer choices) for the following questions: What...