Content marketing is neither a panacea nor a magic bullet. That said, it can be the most effective marketing tool available, with a few “ifs”—if you strategically map out a content plan, if you invest the time and if you commit the resources to do it right.
So many designers hate talking about money, which makes pricing one of the most dreaded aspects of being self-employed. Perhaps that’s why so many designers resign themselves to pricing their services by the hour. But hat is truly a tragedy—and here's why.
Ever find yourself tongue-tied or even speechless with a client or your boss? Then you'll love this cheat sheet for tricky conversations with clients and other non-designers.
Position yourself as an expert and give your client options with tiered pricing. Your bottomline will thank you.
It's bound to happen at some point and how you react can have repercussions to your reputation and business.
Picking a design niche doesn’t require rejecting anything; it means that you choose carefully where you spend your very precious marketing time and energy.
Read insights from IBM design principal Doug Powell.
Wondering if you're ready to be a full-time freelance designer? These six signs will help you decide if it's time to make the leap.
Creative freelancer Greg Paprocki shares 4 tips for when, in the midst of changing trends, your creative career comes to a screeching halt.
From agency jobs to stock illustration and freelancing, creative entrepreneur Greg Paprocki has learned a thing or two.