Traditionally a lot of introverted ‘lone wolves’ have been attracted to the industry. They rapidly will have to adapt to being team players, be the expert that helps the client develop the right visual asset, conduct a team, and market to the marketers.
This quote is from a photography blog I’ve been reading daily, Strictly Business, and every recent post addresses how photographers must adapt if they intend to weather the storm and upheaval in the photography industry.
Today’s post goes on to suggest photographers drop the word, “photographer” and use alternate language to describe the work they do, such as “visual asset experts!”
Other industries are not far behind, including graphic design, especially if you’re not already on the interactive bandwagon. (BTW that’s why you should think about attending the HOW Interactive Design Conference in San Francisco, Oct. 28-31. Use my discount code “BENUN12” for $50 off.)
I wrote about this too in a Quick Tip last week. We must all be asking ourselves, “What needs to change?” and then start making changes. I heard back from so many people about the changes they are — sometimes reluctantly — forced to make.