Becoming a dinosaur in your industry?

Ilise Benun on your online marketing planIs this you in your industry?

Traditionally a lot of introverted ‘lone wolves’ have been attracted to the industry. They rapidly will have to adapt to being team players, be the expert that helps the client develop the right visual asset, conduct a team, and market to the marketers.

This quote is from a photography blog I’ve been reading daily, Strictly Business, and every recent post addresses how photographers must adapt if they intend to weather the storm and upheaval in the photography industry.

Today’s post goes on to suggest photographers drop the word, “photographer” and use alternate language to describe the work they do, such as “visual asset experts!”

Other industries are not far behind, including graphic design, especially if you’re not already on the interactive bandwagon. (BTW that’s why you should think about attending the HOW Interactive Design Conference in San Francisco, Oct. 28-31. Use my discount code “BENUN12” for $50 off.)

I wrote about this too in a Quick Tip last week. We must all be asking ourselves, “What needs to change?” and then start making changes. I heard back from so many people about the changes they are — sometimes reluctantly — forced to make.

Are you?


One thought on “Becoming a dinosaur in your industry?

  1. Pamela Saxon

    Ilise, I went to school for print design. I worked for one year as a retail designer and then one year in advertising before I saw the writing on the wall. If I was going to survive, I had to learn interactive. In the ad agency where I worked, those who did not take the time to learn Web were let go, one by one. I chose to leave on my own accord, but many did not have that luxury. I started teaching myself web design 10 years ago, and continue to teach myself daily. It has to be that way… the web changes so quickly, it’s hard to keep up. Now, 99% of my projects are either completely interactive, or have interactive as part of the whole enchilada.

    If it weren’t for my web design and continuing development skills (they go hand-in-hand now, especially for the smaller projects) I would have gone out of business at least five years ago.

    I know it is hard to change, but we can choose to either fight it, or embrace it. Adapt or die. It’s harsh, and no one likes to be forced out of their comfort zone, but it’s called evolution, and in the end, I believe it is good.