CFC 2012: Don’t drive yourself crazy with quantity

Allen MurabayashiOne of the most popular speakers from last year’s Creative Freelancer Conference, Allen Murabayashi, CEO of PhotoShelter, will be back this year (June 21-22 in Boston — register here before the early bird deadline, this Friday, March 30!).

Allen joined me for a podcast interview to preview his session, Building Your Prospect List: Quality vs. Quantity.

In our interview, we talked about the importance of qualifying prospects. Allen said:

You’re going to drive yourself crazy if all you’re trying to do it gets tons of people through the door. You have to simultaneously qualify your audience. For example, if you’re Prada, and you’re selling shoes for $500, you’re not going to go to a suburban mall where nobody has discretionary income—and the most popular place there is Walmart.

You have to be very strategic in the way you spend your time. I was talking to a wedding photographer whose contact form asks, “How excited are you to work with us on a scale of 1-10?” They told me they don’t t respond to anything less than 8—as a pre-qualification mechanism.

Listen to our 8-minute interview to hear more.

Register here: Get the early bird discount before Mar 30th for the Big Ticket pass* to catch this CFC session. Or if you only want to attend CFC, you can take advantage of the $100 combo discount: $50 for early birds before Mar 30th + $50 Marketing Mentor discount with promo code “CMM12

*The BIG Ticket is an all-inclusive access to all four HOW Design Live events, at a deeply discounted rate. It’s the absolute best way to wring every ounce of information and inspiration out of HOW Design Live. A limited number of The BIG Tickets will be available, and registrations will be taken on a first come, first served basis.