Evolution of a start up web company

Check out this 20-minute video of fave CFC speaker, Allen Murabayashi, talking about how PhotoShelter, the web site he co-founded, evolved into its current state today, as a “successful, profitable start up” and how important luck is in the process.

Can’t help but point out his main learning: “It’s really all about marketing. If you can’t identify an audience and reach them, it doesn’t matter how good your product is.” (So in case you need help with marketing…)

For more on evolving a creative business, join Ilise Benun for a DesignCast “Evolution of a Creative Business” on August 18 at 4 PM Eastern (though you don’t have to watch live)   — especially the marketing efforts.