Fittingly, the first official post for the CFC blog comes from one of the people who helped make it happen: Bryn Mooth, editor of HOW magazine, and long-time collaborator of Ilise & Peleg’s. Here, Bryn describes the genesis and spirit behind the all-new Creative Freelancer Conference.
Like all the other HOW conferences that we’ve launched over the years, the new Creative Freelancer Conference evolved from one of those great “What if?” conversations that always spark good ideas. The notion of creating a design event specifically for freelancers had simmered on our mental back burner for some time. It took Peleg Top and Ilise Benun to turn up the heat and bring it to a full boil.
Peleg and Ilise pitched the idea to me and my conference colleague, Sara Dumford, not quite a year ago. Sara and I had thought fleetingly about developing a conference modeled on HOW’s Mind Your Own Business Conference, for solo designers instead of those who manage design firms. But we’d never pursued it. Peleg and Ilise gave life to the idea, with concrete notions about the program, the audience, and the ways we could reach out to the creative freelance community. It was a no-brainer. And a partnership was born.
HOW’s conferences—and the magazine, for that matter—always aim to give designers real-world, from-the-trenches, put-it-to-use information that can help them be more creative and more successful. Among all the creative fields, freelance professionals are a unique breed: they’re independent spirits, they’re passionate, they’re self-starters. The Creative Freelancer Conference is all about helping you marry that energy with business strategy, so you can run your business without it running you.
In the coming weeks, you’ll be hearing lots more from Peleg, Ilise, our CFC speakers and me. We’re all looking forward to seeing you in Chicago!