In this short interview, legendary direct response copywriter, Bob Bly, shares his strategy about how to control the number of revisions he does. (He also shared his actual one-page agreement in the new Proposal Bundle for Copywriters).
IB: On your one-page agreement, you write “Revisions must be assigned within 30 days. After that, additional rewrites may be made at a fee negotiated separately from this agreement” Why is that there?
BB: I get calls all the time from other freelancers asking for advice. The most common call I get is “This client keeps asking me to revise the copy. Do I have to do it?” I say, “Well, what does your agreement say about revisions?” They say, “I didn’t cover that.” If you don’t cover it, you’re asking for problems. Without an agreement, the client has the right to ask you to revise infinitely.
IB: You stipulate up to two revisions are included at no extra charge? Do you ever do more than two? Do you often do less than two?
BB: I’m not hard-line about that. If a client needs a third revision, I will often just do it. I’ll say “Normally I charge for this. This is a reasonable request, I think I can do this without charging you extra.” I do let them know they’re getting something extra.
IB: In terms of turnaround time for revisions, do people expect you to do it immediately?
BB: We cover that in the agreement. We say, “Bob makes his best attempt to be available to do revisions. Depending on his availability, Bob can sometimes turn around minor revisions in 2-4 business days. Major revisions may take longer.” Before I had that clause we had situations where I’d have to do a revision, the client would call the same afternoon and say “Where is it?”
Listen to the rest of Bob’s interview here on the Marketing Mentor podcast.
Do you have any revision strategies to make it less nightmarish? If so, share them here.