Recently on my original post about crowdsourcing, I got a detailed response from Shopsanity, who caught a lot of very public flak for crowdsourcing their logo, only to find that the design had been stolen.
Even after that, they still seemed to think that CS was okay for start-ups because they think branding costs $200K (I wish). Shopsanity contends that start-ups should wait until they scale before worrying about branding and other design collateral. They make some interesting assumptions about design and its purpose that I think may be of use from a marketing standpoint, because it shows what we’re up against in selling creative services.
My response was pretty long so I made it into a full post. They have since replied again at length and we have a pretty robust conversation going on. You can read the whole thing here.
Hope this isn’t beating a dead horse…here is the initial post on crowdsourcing.
And what about this new technology that allows computers to write articles instead of humans? Is that another form of crowdsourcing?