Sept 21st – Print Master Class (online):
The Value of Creativity in Creating and Managing Brand Value, with Andy Payne, Interbrand Global Chief Creative Officer.
Our world is moving faster than ever before. As brands have long been crucial change agents, creating choice and generating loyalty, never before have we needed them to help us better understand our world and ourselves in relation to others. In this MasterClass Andy Payne, Interbrand Chief Global Creative Officer reveals and defines the essential pillars of building a strong brand, and discusses the vital role of creativity in creating and managing brand value.