Tackling Your Post-CFC To Do List

Ilise Benun on your online marketing planRight after CFC in June, I asked attendees to send me their swag — their to do lists — and a few people did.

I saw lots of similar “action items” — and one common thread: the need to figure out positioning and revamp the web site. (There’s a group for that!)

From Jack Kinley of LabMonkeyDesign.com:
This distills about 25 pages of the same size into one page of actionable items to monitor over the course of the next few months. I’ve already drafted my client qualifying worksheet! And I used it last week to confidently navigate a sales call BEFORE I wrote a proposal!



From Alisa Bonsignore of Clarifying Complex Ideas

  • Updating SEO on both of my websites
  • Tweaking my website in general (it’s been two years since my last major update)
  • Stepping outside my box and finding a speaking opportunity that’s outside my usual set of conferences
  • Mentoring others

And last week, I did an interview/podcast with journalist and copywriter, Bryn Mooth, about how she is tackling her CFC action items — a potentially overwhelming experience. Read and listen to that here.

How are you handling your own business growth and to do list?

4 thoughts on “Tackling Your Post-CFC To Do List

  1. Alison Harrison

    I definitely have the positioning and website updates on my list too but I came away from the conference really wanting to focus on effective marketing that would help me find more clients that I actually wanted to work with ( I know, radical huh?).

    So my list included following the steps Ed Gandia set out – analyzing where past clients had come from and using the Marketing Effectiveness quad he set out to choose 2 or 3 marketing tools to apply consistently.

    That session from Ed just gave me the nudge I needed to ignore all the noise about the hundreds of different options out there and focus instead on a couple of consistent actions that I feel comfortable with. And you know what? It’s working!

    I also had on my list to create 2000 words of content every month for my website – as recommended by Mark O’Brien…. lets just say that’s still at a more..umm.. “aspirational” stage.

  2. Ed Gandia

    Alison — So great to hear this! That’s such an important action item. Glad to hear my session gave you the nudge you needed to do that kind of client analysis and to start focusing on 2 – 3 marketing tactics.

    There’s just SO much noise out there, it’s never been more important to focus your marketing efforts.

    Thanks for the feedback — and good luck to you!

  3. Ed Gandia

    Oh, BTW — shameless plug time…

    Just a heads-up that the Int’l Freelancers Day online conference is back this year. We’re expecting 8,000+ freelancers from all over the world, and I really think it will be our best ever (Ilise is one of the presenters this year).

    Oh, and it’s 100% free!

    All the details are here: http://www.InternationalFreelancersDay.com

    Hope you guys can make some of the sessions!


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