What you missed at CFC 2012

Hey guys,

We missed you in Boston. Oh sure, if you were watching the #CFConf hashtag, you’ll know that we learned a ton and had a blast after hours, but we still missed you. And because I don’t want you to feel like you missed out on all of the awesomeness, I wanted to take a moment to recap what you need to know.

First of all, did you know that:

  • The average Fortune 500 Company works with 17 agencies and hundreds of freelancers. You could be one of them. Find your way in.
  • Corporate tenure lasts, on average, 23 months. If you build a relationship with John Doe at Company X today, chances are that he’ll be your foot in the door at five other companies over the next decade.

So here’s what you need to do:

  • You need to set up an advisory board, like Luke Mysse did. This group will keep you accountable, push you in ways that you would never push yourself, and guide your business in the direction it needs to go.
  • You need to review your SEO. Mark O’Brien told us that it’s simpler than we thought. Check out this post on the Newfangled blog to learn how. http://www.newfangled.com/seo_basic_tips
  • You need to refine your pitch. Dyana Valentine’s Pitch Perfect seminar delivered a constant, high-energy stream of “a-ha!” moments that helped everyone get a little closer to the pitch that they need to get the kinds of clients that they really want.
  • Track your hours. Even if you bill on a flat rate system, tracking your hours (we recommend TimeFox — they have a version for freelancers!) will help you to refine your pricing structure so you can be certain that the number you quote is a number that will make you money.
  • When it comes to your website and your search rankings: measure, analyze and tweak until you get the results you want. Google Analytics gives you nearly every metric imaginable, and for free.

And guess what else…

  • Your pricing is too low. Yes it is. Trust me.
  • Your website needs freshening up. Yes it does. Trust me.
  • You need to be in San Francisco next year. Yes you do. Trust me.

I could go on and on for days, but I’m ridiculously busy. See, I walked out with this massive to-do list, and now I have to get things done.

Anyone else want to chime in and tell our loyal readers what they missed?

Hope to see you all in San Francisco! (Save the dates: June 22-24, 2013)