That, in its most basic definition, is the government buying community. It’s a client who always needs what you are selling. In 2009, the federal government purchased over $7 billion worth of goods and services from businesses just like ours. And, there are increasing benchmarks and mandates requiring the government – local, state and federal – to award more contracting dollars to small businesses of various socioeconomic profiles.
Becoming a government contractor is like purchasing a fishing license to the biggest pond of potential clients in America. If your business fits any the following descriptions, government contracting may be a good addition to your client pool:
- A small business
- A woman-owned small business
- A minority-owned small business
- A veteran-owned small business
- A disabled-owned small business
Or a combination of any of these descriptions.
Doesn’t sound as exciting/rewarding/lucrative/glamorous as commercial contracting?
Consider this: There are set-aside design contracts out there – and lots of ‘em – at every level of government. This set-aside work can only be awarded to these kinds of small businesses. And chances are, your business fits at least one of these socioeconomic profiles.
Granted, gaining the business certifications in order to compete for this type of work involves substantial effort. However, once you gain access to these exclusive projects, the number of competitors you’ll be up against drops dramatically. So, instead of bidding against every design studio out there, you’ll only compete against contractors with the same certifications as yours (but they may not have nearly the design experience and performance qualifications that you do).
Would you consider adding this unique business sector to your diversified client portfolio?
Listen to BTW: [audio:http://iliseb.audioacrobat.com/download/9e1cfade-9916-b17f-c88b-9d8e22e3c6cb.mp3] If you can’t bear the idea of not being excited about the market you’re working with, check out this recent blog post.