You need better clients next year, right? Let me guess: you had all the best intentions this past year but you never really got serious about your marketing – you may even have used one (or more) of the 10 Lame Excuses for Not Marketing Your Creative Services.
Well, it’s time for a total reset!
Here’s the plan to follow—it’s from my new, 30 Minutes-a-Day Marketing Plan for Creative Professionals.
Stage 1: Choose: What exactly do you do and for whom?
If you want better clients, you have to go find them. But first you have to decide to choose. And here are the things to choose.
- Define your goals; make them specific and quantifiable.
- Research your target markets
- Build your list of prospects; carefully choose who you want to work with.
- Define/refine your elevator pitch for those prospects.
Stage 2: Connect: Who will you connect with?
The most important aspect of marketing is connecting with people. Everything else is just preparation. Here’s how to connect.
- Find one event to attend. (And if you hate networking, read this first.)
- Reach out to people you know. Find out what they’re up to.
- Reach out to people you don’t know. (LinkedIn is especially good for this – watch this video to find out how.)
- Follow up on dropped balls and missed opportunities in the past year.
Stage 3: Cultivate: How do you tap into your content?
Content marketing—that is, sharing what you actually do, what you know,
your ideas and observations—is one of the best ways to cultivate your important business relationships. Use your content to….
- Be a Problem Solver
- Be a Tipster
- Be a Critic (like HOWU Instructor Roberto Blake does via YouTube)
- Be a Reporter (like Lamfers & Associates does on their blog)
Stage 4: Credibilitate: Where does your content belong?
When you share quality content, you will acquire credibility and be perceived as an expert. Here’s how to distribute it.
- Share and Curate (like this newsletter from Studio Science)
- Write Something (like a book or a blog)
- Go Live (like this TEDx talk from #HOWLive speaker, Mona Patel of Motivate Design)
- Become an Authority, as I have aimed to do by practicing what I preach.
If you carve out 30 minutes a day to do something to market your business, it will naturally grow in the direction you want – it’s not magic! It’s nature.
And if you need help, watch this video to find out how the 30 Minutes-a-Day Marketing Plan for Creative Professionals works.