Getting Started in Freelance Design

It’s something that every designer wonders at one point or another in their career evolution: How do I take the plunge and go solo? Could I start a graphic design business and pull it off? Here you’ll find all the information you need on exactly that, from how to get freelance design work to best practices to negotiating a fee truly reflective of your time and expertise. Freelancing isn’t easy, but by becoming your own boss, you can get the design jobs you want, and make your schedule and talent work for you.

4 Personality Traits of Successful Freelancers

There are 12 important skills and personality traits that you need to run a healthy and successful freelancing practice. There are certainly more, but here are the first 4… 1. Curiosity. Many solopreneurs consider themselves to be introverted or shy. You just want to do your work, right? You don’t want to promote it, and sometimes...

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Two visitors, two calls-to-action

Your website can have the world’s most awesome content. But if you’re not giving readers a next step—what’s the point? For a website to work (funnel ideal clients and projects, weed out tire-kickers, gather info and save you time)—it’s got to ask something of your visitors and encourage a next step. But not all...

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Email Newsletters Are Not Dead — Far From It!

There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...

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Freelance Design Work for In-House Teams

Has your in-house design team produced something incredible? Enter in-house work into the In-House Design Awards! Conference presenter Andy Epstein joined us for a live chat as part of HOW Design Live Online, sharing his insights on freelance designers working on in-house teams. Andy Epstein started his career as a freelance designer and illustrator....

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Freelancers on the term “Freelancer”

More than 3 years ago, one of the posts that got the most comments was one called, “Is Freelancer a Negative Term?” It’s 2014 and there are more and more freelancers taking the leap into full-time freelancing. And this question came up again in the online course I’m teaching through HOW Design University, “How...

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How to Transition from inHouse to Freelance Design

Register for HOW Design Live Online to experience the magic of the conference from the comfort of your home. This week an next, chat live with your favorite presenters! Take $100 with code HOWLIVE14! photo from Shutterstock “Making a living doing what you love is hard work, an action plan takes the ‘document’ out...

Video interview with Ilise Benun & Mike McDerment, CEO of FreshBooks

Pricing Tips for Freelancers (+ Resources too!)

More and more mainstream publications are writing more and more frequently about the challenges of freelancing — here’s one more article from Alina Tugend (@atugend) of The New York Times “Personal Business” section (from 5/31/14) called “Tips for Those Who Set Their Own Salaries.” In it she cites Lindsay Van Thoen from The Freelancers...

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Do Designers Need Business Insurance?

At the Creative Freelancer Business Conference in Boston, one of the important (but not-so-sexy) business questions that came up a few times was, “Do we need business insurance? And if so, what kind and how much?” It’s an important question, but certainly not sexy. Still needs to be addressed, especially if you work in...

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An Action Plan for Freelancers

In the latest episode from the Speaker Podcast Series for this year’s Creative Freelancer Business Conference, I talked with Corwin Hiebert, a business manager for freelancers, visual artists, and entrepreneurs, about how to create a Business Action Plan, which is much simpler (and can be better for creative professionals) than a traditional business plan....