Getting Started in Freelance Design

It’s something that every designer wonders at one point or another in their career evolution: How do I take the plunge and go solo? Could I start a graphic design business and pull it off? Here you’ll find all the information you need on exactly that, from how to get freelance design work to best practices to negotiating a fee truly reflective of your time and expertise. Freelancing isn’t easy, but by becoming your own boss, you can get the design jobs you want, and make your schedule and talent work for you.

An Interview with Adam Ladd, Fresh Off Making the HOW 100

Adam Ladd has worked in branding, art direction, and magazine layout, and along the way, he happened to see and use type—a lot. Having been the art director and designer for both HOW and Print magazines, you've probably seen his work, especially if you were a regular reader of those two publications.

Are RFPs a Waste of Time?

Wondering whether that Request for Proposal is a waste of your time? Check out Ilise Benun’s 10 criteria to help you decide whether you should spend your time elsewhere.

Should You Price Hourly?

So many designers hate talking about money, which makes pricing one of the most dreaded aspects of being self-employed. Perhaps that’s why so many designers resign themselves to pricing their services by the hour. But hat is truly a tragedy—and here's why.

Logo for Atlanta International School by creative entrepreneur John Hartwell of Hartwell Studio Works

Connecting the Dots of Marketing: How One Designer Does it

If your marketing for your design business is a bit all over the place, it may not even be worth your time. After all, the key is to reach the right people with the right message at the right time. But exactly does that look like for a designer? Ilise Benun of Marketing-Mentor.com shows...