Here’s an email newsletter I got today from CFC-veteran and copywriter, Conrad Winter (a.k.a. The Backpocket Copywriter) — just had to pass it along!
It used to drive me crazy when clients would tell me, “I showed your ideas to my spouse, and…” Or “Let me get back to you, I just want to show the ideas around and see what people think.”
I’ve kind of come to grips with the fact that a lot of clients are going to show the work around and there’s nothing I can do about it. Truth is, having recently been in the position of being a client on my new website, I empathize with clients’ need to get 2nd, 3rd and even 10th opinions.But copywriting, designs and creative work in general are fragile matter. When you bend deas to compromise to the crowd, they can lose their edge and become less effective. And conversely, when you skew it to satisfy an extreme opinion, it can end up missing the mark.That said, I believe that there have to be some ground rules, or guidelines for showing the work around and reviewing the feedback—for the sake of the work, and everyone’s sanity. Read all about what I’ve learned from being on both sides of the fence here.
P.S. Be sure to sign up for the newsletter (“a little something from the backpocket copywriter”) so you can get the next one — it’s also a great example, in case you’re working on yours.