Networking

6 Techniques for Selling Without Begging

This article was originally featured in HOW’s Creative Business issue. Find the full issue in MyDesignShop. The problem is clear: You need more business. Not because you aren’t busy, but because then you could be choosier about which clients you work with. But if there’s one thing firm owners and entrepreneurs hate, it has...

Why Rejection Is Difficult for Creative Professionals

Why is rejection so difficult for creatives? Or is it for everyone? That was one of my first questions for Poet and Creative Coach, Mark McGuiness, in Episode 3 of the HOWLive Speaker Podcast Series. He believes it’s completely normal to have trouble with this. “We really care about our work, so of course...

Share the love with your freelancer network

About a week before the Thanksgiving holiday I had an additional reason to be thankful — a bit of extra cash I didn’t have to do a lick of work for. Okay, that’s not completely accurate. I did do one small thing to earn this “free money.” I hit the forward button in my...

Don’t start an email newsletter unless…

A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...