Lately, I‘ve been helping creative professionals develop “package pricing” to offer their prospects and clients, but the main question I get is, “Is it right for me?”
How do you tell if your work is appropriate to package?
One important question to ask yourself is this:
Do you offer a variation on the same service to most people you work with? If yes, packages would help you and your client.
If no, packages are going to be a challenge. If every client is totally different…if you’re all over the place and/or starting from scratch with every client who comes along, it’s going to be hard to find a package that works (not to mention exhausting!)
In fact, being able to create packages is one of the main benefits of focussing your services and narrowing to a target market (or 2): it saves you time in marketing, pricing and proposal writing.
For pricing basics, you can find more on “The Art and Science of Pricing” in this “single” download here.