Passion Project #3: Danita Reynolds + Retail Toy Store

Reinvent yourself by turning your “passion project” into a business for your future

Are you tired or burnt out and have an idea for a business but aren’t sure if you can make it work?

Sometimes all it takes is the will to do it — and someone to do it with.

That’s what it took for designer, Danita Reynolds, who was sitting in her backyard a few years ago with her daughter dreaming up ideas for the “perfect business.”

Today, one of those ideas is a real live retail toy store that opened December 1, 2012. Danita will share the details about how it it came to be as part of a new online event, Strategies for Creative Freelancers (which will be held on Tues. Oct 29, 2013).

Danita Reynolds barely has time to design anymore, she’s so busy buying specialty toys Dancing weasel logofor her Eugene, OR store, The Dancing Weasel.

Says Danita, “One of my strong personal beliefs is that life is short and if I don’t go for something would I regret it later on? The process of doing a toy store felt huge and scary and honestly overwhelming. But then I thought why the hell not. What do I have to lose? At the very least I can tell myself later in life that I gave it my best.”

In her presentation, you will hear about:

  1. Where the idea came from and how long it took to get it off the ground
  2. How she carved out the time and what she had to sacrifice to make it real
  3. How her original idea changed when confronted with reality
  4. Where she is today and where she’s going

Danita will also share the resources she found most useful. Sign up here and get $50 off with promo code “CFFALL2013“.

Join us on Oct. 29 for this and much more, including:

  • Julie-Ann Burkhart, a surfer who combines her 3 passions into a side business that funded a new surfboard (and much more)
  • Nikita Prokhorov, who turned his passion for Ambigrams into a book publishing contract (and more!)
  • Copywriter, Tom Tumbusch, on how he uses Evernote to be more productive.
  • Designer, Lidia Varesco Racoma, on how she used Evernote to launch her passion project into a new business.
  • Dana Manciagli, author of Cut the Crap, Get a Job, on the selling and networking strategies you need to make any of this happen
  • Jill Anderson, web designer for designers, who attended CFC for the first time in 2013 and already has 6 projects from connections she made in June

Sign up now and get $50 off with promo code “CFFALL2013“.