Pricing Your Freelance Work

It’s a question that stops every new freelancer in their tracks: “So, what are your rates?” So: What are your rates? What should your rates be? Are you charging too much? Are you charging too little? Is there a graphic design pricing guide? Moreover: What should you pay for services such as copywriting? We’ve got the answers, so you can set your own graphic design price list and get the freelance design work and design jobs you want. A freelance designer’s time is too valuable a commodity for it to not be priced correctly.

[Podcast] The Art & Science of Pricing

There is an art and a science to pricing your services and to do it well, you have to have both! As a creative professional, the art part shouldn’t be a problem, right? I wrote about the “science” part in a HOW article published in the magazine and excerpted here. And I recently recorded the...

Tom T bug

Freelancers: It pays to charge what you’re worth

Several years ago I got a call from one of my favorite clients, who I’ll call “Frank” because it’s not his real name. “Tom,” he said, “we’re going to have to start working with someone less expensive. We simply can’t afford your rate anymore.” Was I disappointed? You bet. Frank had been a great...

Video interview with Ilise Benun & Mike McDerment, CEO of FreshBooks

Pricing Tips for Freelancers (+ Resources too!)

More and more mainstream publications are writing more and more frequently about the challenges of freelancing — here’s one more article from Alina Tugend (@atugend) of The New York Times “Personal Business” section (from 5/31/14) called “Tips for Those Who Set Their Own Salaries.” In it she cites Lindsay Van Thoen from The Freelancers...

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[Podcast] How to Detect Clients Who Suck Your Time

We all have experiences with that type of client, of course, but hopefully they’re not all like that. But wouldn’t it be great if you could detect those people in advance, so you can charge more? In the latest podcast interview with Ed Gandia, who spoke at CFC in Boston in 2012, we came...

rollercoaster

Retainers Get You Off the Roller Coaster

Being your own boss can be a roller coaster. Not much is regular, right? You have no automatic deposit into your checking account. You have no regular schedule of work that must be done. Often, you don’t even have regular clients. Instead, lots of “one-offs.” But stability is key if you’re going to run...

When They Ask You to Work for Free, Say This

I didn’t intend to work on this gorgeous, sunny, Sunday morning. But when I read the article on the cover of the NY Times Sunday Review section, Slaves of the Internet Unite, by Tim Kreider, author of “We Learn Nothing,” a collection of essays and cartoons, I just had to post. It’s about this annoying trend you’ve...

Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines

What Should You Pay for Copywriting?

You don’t often have a chance to see actual prices from actual creative freelancers. It’s something most keep pretty close to their chest. One exception is Ed Gandia, B2B Copywriter specializing in technology (who also spoke at CFC 2012 in Boston). Amazingly, Ed is giving away his rate sheet (on this page) — you see...