Like many creatives, Jen Lombardi doesn’t like sales. So when she started Kiwi Creative as a freelancer and it started to grow, her first hire was a business development employee.
This bizdev person turned out to be a great fit. She has a great personality, is super peppy and perky, and is great at research. She prequalifies potential clients and schedules meetings—then Jen comes in as the firm owner to talk creative, etc.
But how do you find the right person? (I’ve talked to many who’ve found the wrong person.)
Jen knew she’d have to train whoever she hired, but there were a few must-have qualities in the right candidate:
- A marketing degree (or at least some marketing background)
- A great personality
- A stay-at-home mom looking to get back into workforce (wasn’t the criteria but turns out to be a good situation).
Jen says, “It takes a long time to set the foundation so that the bizdev person isn’t starting completely from scratch.” At Kiwi Creative, Jen developed a sales and outreach process based on how she likes to be approached—and that is something her business development person helps her implement. That is the topic of her session this year at the Creative Freelancer Business Conference (part of HOW Design Live): Sales and Self Promotion Strategies for Creatives.
And in our recent podcast (as part of the Speaker Podcast series), she explains that process in detail. Listen to our Pre-CFBC/HOWLive interview.
I hope to see you at the upcoming Creative Freelancer Business Conference/HOW Design Live. Early bird deadline ends April 1 and you can still use my promo code for $50 off: ILISE14 when you sign up.
And for more on living the freelance life: Want to get the scoop on how to get started? Want to find out how to best balance work and personal time? How to brand yourself, and launch a successful passion project? Check out the Strategies for Creative Freelancers virtual event April 16.