PhotoShelter.com, a company (and CFC partner) that provides web sites and business tools (and lots of great free information) for photographers (and other creative professionals), just released the results from the 2013 Survey: What Buyers Want From Photographers to help photographers attract more clients and improve their businesses.
Photographers can also get important stats, including:
- 75.6% say that compared to 2012, their budgets are increasing or staying the same
- 35.4% have discovered a new photographer through social media
- 71.7% of buyers say they look at unsolicited marketing pitches that appear relevant to their needs
- 33.6% cite “easy navigation” as the most important element of a photographer’s website
For more details, read this too: http://blog.photoshelter.com/2013/10/2013-survey-buyers-want-photographers/