Survey Results: What Buyers Want From Photographers

ilise-new-headshot-bug-1-11PhotoShelter.com, a company (and CFC partner) that provides web sites and business tools (and lots of great free information) for photographers (and other creative professionals), just released the results from the 2013 Survey: What Buyers Want From Photographers to help photographers attract more clients and improve their businesses.

Here it is: http://pages.photoshelter.com/2013-photo-buyers-survey.html

The 2013 results reveal key insights from photo buyers worldwide on marketing tactics imagethat work, photo website do’s and don’ts, tips to get hired, plus 2013 industry trends.

Photographers can also get important stats, including:

  • 75.6% say that compared to 2012, their budgets are increasing or staying the same
  • 35.4% have discovered a new photographer through social media
  • 71.7% of buyers say they look at unsolicited marketing pitches that appear relevant to their needs
  • 33.6% cite “easy navigation” as the most important element of a photographer’s website

For more details, read this too: http://blog.photoshelter.com/2013/10/2013-survey-buyers-want-photographers/

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