Your website can have the world’s most awesome content. But if you’re not giving readers a next step—what’s the point?
For a website to work (funnel ideal clients and projects, weed out tire-kickers, gather info and save you time)—it’s got to ask something of your visitors and encourage a next step.
But not all visitors are the same. Some are planners, some are builders.
To really connect, you need a specific approach for each. It’s the same reason you give a hungry kid a snack—but give a tired kid a nap. They’re both kids, but they have different needs.