This excerpt from The Physics of Brand addresses how the human aspect of modern branding has been lost of the years, and seeks to find a new definition for the present.
Your inner voice has the ability to limit your potential, crush your happiness and derail your dreams. It’s time to Shut Your Monkey and get more done.
Pantone Matching System experts, meet your soulmate. Inka Mathew, a graphic designer from Houston, is the color queen behind the Tiny PMS Match.
These design books have all been released in the past year or two, and we at HOW absolutely love them.
See our interview with Ayse Birsel to learn more about how the workshop and book, Design the Life You Love.
Explore a new creative perspective with these intriguing and thought-provoking design books.
These 5 design career resources will help you bring your A-game to the table.
These three logo design case studies feature work by Anagrama, Dana Tanamachi and Joe White.
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Need a little literary TLC? Check out these great books to help designers unwind—all for 50% off during MyDesignShop's Cyber Monday sales.