As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Need a little literary TLC? Check out these great books to help designers unwind—all for 50% off during MyDesignShop's Cyber Monday sales.
Here, Andy Epstein, author of "The Corporate Creative," offers a tongue-in-cheek list of ways to get fired in the hopes that you'll not try them.
Explore hand lettering in urban spaces in this excerpt from Culture+Typography by Nikki Villagomez.
Check out our favorite books on logo design, branding and identity design from MyDesignShop.
Personal branding entails creating an original visual identity for yourself and weaving common threads via visual and verbal components across media.
“There are no shortcuts to a great design concept. You must read, research, explore, innovate and create.” A must-have for every designer’s bookshelf, Denise Bosler’s new book Creative Anarchy enlightens the reader on the importance of understanding design rules and knowing when to break them. (If you experienced the barbaric yawp in her 2015 HOW Design Live...
This excerpt from Tony Seddon's Twentieth Century Design explores The International Typographic Style - a graphic design style that covers a twenty year period from the early 50s to the late 60s and remains an important influence today.
The author of more than twenty books, a HOW Design Live speaker and a design professor at Kean University, Robin Landa recently released her newest book about design thinking, Nimble: Thinking Creatively in the Digital Age. The newest addition to her collective work focuses on merging creative thinking skills with critical thinking skills to...
Cultivating Creativity is an enjoyable read that offers suggestions on how to efficiently manage time, and how to maintain creative inspiration to produce stunning work. In it, author Maria Fabrizio compares the routine of upkeeping a garden to the routine of yielding high-quality designs. Maria is a designer, illustrator and a diligent blogger. Her...