Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

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Promote Thyself

There is no magic formula to "nailing it" when it comes to self-promotion. Be you. Designer Chad Michael knows exactly who he is and has created what might possibly be the most stunning business card.

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Just a Reminder: Your Business Is Not About You

It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your creative business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If...

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How to Woo: An Illustrated, Interactive Mock Dating Guide

Just in time for Valentine’s Day, Scrawl Magazine has released the endlessly charming How to Woo, an animated digital handbook that outlines to the do’s and don’ts of dating. Featuring humorous and touching illustrations, the digital handbook provides interactive, amusing anecdotes for both the sentimental and the cynical alike. “We are excited to bring...

If you don’t know who your target market is….

I’m in a Facebook group where last week a designer posted his portfolio and wanted feedback. It was difficult to provide much feedback, however,  because he hadn’t tailored his portfolio for anyone in particular. When it was suggested to him that he choose a market, he asked, “How do I figure that out?” to which Tara Alemany, of Aleweb Social...