Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

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How to Turn Your Gorilla Client into a Monkey

Don’t get me wrong. I like gorillas and monkeys too, but when it comes to business, it’s smart to keep a close eye on how your gross profits are divided up amongst your client roster. Any client that is 20% or more of your gross profits (fee + mark up) is a gorilla client. A...

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You can’t mess with policy

I think calling something a “policy” immediately makes it more official. A few of my unspoken policies include: I will not check my email before I make my bed. Ilise Benun is the only person I will agree to speak with before 9 AM. If you ignore our scheduled phone call twice, and don’t apologize,...

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Your First Promotional Materials as a Freelancer

There’s so much you don’t know when you first start your own creative business, whether you dive in with a plan (or without) or are nudged by outside forces. Beyond the nuts and bolts of running a business, you don’t know whether you have hidden talents for managing others or whether dormant genes for...