Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.


Provocateur Extraordinare: Nelly Ben Hayoun

This article appears in the Fall 2015 Issue of HOW Magazine. Find the full issue in MyDesignShop or Subscribe. Contributed by Rebecca Bedrossian Art provided by Nelly Ben Hayoun When I first met Nelly Ben Hayoun, I was struck by her energy. She walks with purpose, speaks quickly in a charming and very thick French...


Matthew Manos: How a Design Business Can Make an Impact

HOW Design Live is more than a professional conference. It’s an inspiration-packed, global creative gathering guaranteed to open your mind, fuel your soul and power your career. The dynamic city of Atlanta hosts HOW Design Live, May 19 – 23, 2016. That’s 5 days of learning new skills and energizing your creativity. Register by November...