Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

type-choices

What’s in a Font? Type Choices & Branding Your Business

by Charlie of The Hungry JPEG From your website copy and blog to your printed materials and logo, as the visual representation of all of your written content, your typographic selection is arguably one of the most important decisions in ensuring cohesive branding across your business. Whether you’re aware of it or not, your audience is...