Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

Freelancers, do you ask for help?

Veteran creative freelancer, Lidia Varesco-Racoma, used to do everything herself — until she had a baby. That’s when she learned how to ask for help — in life and in business. Continue reading More

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CFC 2013 Day 3 Hands-On Workshops: Monday June 24

How to Register for CFC 2013 Day 3 Half Day Workshops on Positioning and Content Marketing with Ilise Benun and Mark O’Brien. These workshops are in-depth, hands-on half-day sessions for $99 each. Huge value! Continue reading More

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Using Design to Connect with Corporate Employees

Companies invest in strategic communication initiatives for their customers and investors. They should put the effort in designing internal communications. More

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Celebrating a full year of accountability

Copywriter, Tom Tumbusch, and his accountability buddies are achieving their goals, wasting less time and feeling more relaxed and confident thanks to their monthly meeting. Continue reading More

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Time to Talk at CFC? You bet!

That’s the beauty of CFC (June 22-24 in San Francisco). The speakers will be sitting at the tables with you, milling around in the hallways with you, Netwalking with you, hanging out at the bar with you. Many of us will be sticking around for HOW after CFC is over. And some of us (me!) will be stocked with really good chocolate to help you overcome your fear of talking business with strangers. Business is scary. Ghirardelli chocolate is not. Continue reading More

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Breakfast Roundtable Topics at CFC 2013

At CFC 2013 (June 22-24 in SF) we’ll have 2 days of Breakfast Roundtables, where you can dig in to a topic of your choice with a speaker or your fellow creative pros. Here are some of the topics we have on the table… Continue reading More

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Make This Year Matter: Propel Your Freelance Biz Forward

Have you been wondering how to start freelancing or how to make your freelance business more successful? Stop dreaming and take action with this compilation of favorite freelance resources from HOWDesign.com. More

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[Podcast] How to Stop Scope Creep in its Tracks

In the latest CFC 2013 Speaker Podcast Series, writer, Alisa Bonsignore shares explicit language she uses to stop scope creep in its tracks and how she developed the confidence to say these things. Continue reading More

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[Podcast] Simple Mantra For Getting Everything Done

In this podcast, designer and author, Jim Krause, shares his simple mantra for getting things done without going crazy. Continue reading More

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Freelancer: Know Thy Customer

What works for freelance copywriter, Tom Tumbusch, is targeted and highly personalized mailings to his carefully chosen and best prospects. Here’s an example… Continue reading More

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