Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.


4 Ways to Throw an Office Holiday Party on a Shoestring

Are lavish office parties passé? In a recent survey by The Creative Group, 34 percent of advertising and marketing executives said they spend $24 or less per person for year-end festivities. Sadly, 14 percent of respondents said they don’t hold staff parties at all. It’s easy to guess why. Though many organizations are in...


Provocateur Extraordinare: Nelly Ben Hayoun

This article appears in the Fall 2015 Issue of HOW Magazine. Find the full issue in MyDesignShop or Subscribe. Contributed by Rebecca Bedrossian Art provided by Nelly Ben Hayoun When I first met Nelly Ben Hayoun, I was struck by her energy. She walks with purpose, speaks quickly in a charming and very thick French...