Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

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5 Easy Ways to Protect Your Work Online

It happens all the time—the big guy steals the little guy’s idea, makes all of the money and leaves the little guy with nothing. That’s what allegedly happened with designer Tuesday Bassen and Spanish clothing and accessories retailer Zara. You probably remember the controversy that started with a few disgruntled tweets calling out the brand...

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A Memorable Mark by //JÖKULÁ

Follow us behind the scenes of the Readers’ Choice winning project from the logo category of the Seventh Annual Logo Design Awards (featured in the recent Creativity Issue of HOW magazine) to discover what made it stand out among so many submitted logos. And for your chance to be one of 20 winners in the 8th Annual Logo Design Awards, be...