Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.


6 SEO Resources for Checking Website Ranking

You transformed a 1990’s GeoCities-style website into a modern and clean design. You’re feeling pretty proud of yourself – the amount of work that goes into polishing a diamond from coal after all is hard work. The client comes back to you and says that while the new website is aesthetically pleasing, the website...


In-House Survival: 5 Designers Share What Keeps Them Going

We’ve been asking in-house teams lots of questions lately—for instance, about their most frustratingly funny client stories, and all the fun, interesting and challenging things that go on in their in-house design department. In celebration of HOW’s In-House Design Awards, now we chat with some in-housers about what “survival tools” they and their teams use—basically anything that...