Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

building-client-relationships

3 Tips for Building Client Relationships

Every designer, rather in-house or entrepreneur, benefits from establishing positive client relationships – this is a no-brainer. Actually initiating that rapport is where it gets tricky. Design entrepreneur Shari Schwartz has lived through the process of building and sustaining a client base, and she shares her learning lessons in the course, How to Develop...

This handout photo released by the Brazilian Olympic Committee shows the recently unveiled logo to be used for the 2016 Rio Olympics in Rio de Janeiro, Brazil on January 2, 2011. AFP PHOTO/COB/ISMAR INGBER     ------------------ RESTRICTED TO EDITORIAL USE ------------ (Photo credit should read ISMAR INGBER/AFP/Getty Images)

The Evolution of Olympic Logos

Event logos come and go throughout history. That fleeting aspect, though, gives designers a freedom to create for a specific moment in time and place. For the Olympics, that moment—that logo—forever lives to define a two-week spectacle of sport. The way that moment has been defined, from early 1900s in Paris to a color-rich logo...