Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

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Taking Typography to the Next Level with OpenType Features

Special Advertising Note: The following sponsored content is brought to you courtesy of Monotype, one of HOW’s trusted partners. Quality typography is no small task. Designers have to track down the right font for the right project, as well as typefaces that pair well together. Once they start setting their type, they must consider...

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Q&A: How to Communicate Brand Strategy to Clients

I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...

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Our Top 10 Branding Tips

The importance of branding is a topic that designers face daily— from creating a brand from the ground-up to maintaining brand standards to communicating branding strategy to clients and to establishing ourselves as our own brand. Over the years, we have written articles on branding tips, excerpted lessons from HOW Design University courses, and featured designers...