NEW: Pre-conference workshop just added to the program at the HOW Interactive Design Conference in San Francisco: Oct 28, 2012, 1-4 PM.
Positioning, Proposals and Pricing for Interactive Projects
with Ilise Benun, Founder, Marketing Mentor
Whether you’re in-house or on your own, a small firm or a freelancer, when it comes to getting and doing interactive work, it’s a whole new world. Projects are more complicated, clients are more anxious and the projects seem to never end.
This new “business bootcamp” will help you position your services to attract the right interactive clients and create proposals that are profitable for you and them.
- Develop a positioning statement and learn how to find the clients that fit your positioning
- See what a winning interactive proposal must include
- Get the tools you need to do your own cost analysis for appropriate and profitable pricing, especially when collaborating with partners
- Learn how to get paid to write proposals for large projects and/or clients who don’t know what they need