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HOW Singles: Organically Grown
No pro formas, no elevator pitches, no 5-year plans. These entrepreneurs watched their businesses blossom, thanks to a dynamic mix of both client work and product design. See how they did it so you can grow your own thriving business.
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DEADLINE - March 1, 2012.
Business Issues
Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design managers. And, find tips for starting your own design business.
Take HOW’s Design Salary Survey
Admit it: You’re curious to know how your paycheck compares to those of your design colleagues in similar positions. HOW’s 2012 Design Salary Report will have all the answers, but we need your help!
Categories: Business Issues, Design Career, Pricing
Tags: designer salary, pay for graphic designers, salary report, salary trends
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Ask Yourself These 10 Questions to Better Self-Promote in the New Year
Make 2012 your business’ most successful year yet. As the new year begins, ask yourself these 10 provocative questions that can prompt a fresh look at your firm and how you will promote it.
2 Keys for Successful Brand Extensions
A creative brief hits your desk: Your client or executive team wants to launch a brand extension. But before you start designing, there are two key things to consider that can make or break any brand extension.
Categories: Business Issues, Clients, Design + Business, Featured, Management
Tags: branding, business advice
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7 Steps to Build a Better Brand
You’re great at developing brands for your clients. But how effective is your own? A business expert shares tips to build a better brand.
Categories: Business Issues, Design + Business, Featured, Self-Promotion
Tags: branding, Design Firm, self-promotion
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Your Marketing is Mature If …
In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached …
Categories: Business Issues, Design + Business, Featured, Freelancing, Self-Promotion, September 2011 Issue
Tags: marketing, self-promotion
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Collaboration: It’s What Separates Smart Designers from the Apes
For designers, collaboration provides a creative boost through the shared brain power and experiences of clients and audiences. Check out these 3 tips.
Build Your Client Base
Are you poised to pounce on any new-business opportunities? A business expert outlines 9 approaches to position your firm to build a client base now, even if you’re swamped, so that business can benefit better when things slow.
Categories: Business Issues, Clients, Design + Business, Featured
Tags: business, clients, Design Firm
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Do You Suck at Selling Your Ideas?
Phenomenal ideas, like that for the Dyson vacuum cleaner, are sometimes the hardest ideas to sell. Take tips from James Dyson on selling your next big idea to decision makers.
