Leading creative teams isn't easy, but there are some leadership tools you can use to ensure that you're on the right track.
Content marketing is neither a panacea nor a magic bullet. That said, it can be the most effective marketing tool available, with a few “ifs”—if you strategically map out a content plan, if you invest the time and if you commit the resources to do it right.
Whether you’re a freelancer or an in-house designer, or at a studio or agency, you’ll probably have to rebrand at least once, performing surgery on yourself. Here, industry experts explore rebranding strategy when it comes to your own design business.
So many designers hate talking about money, which makes pricing one of the most dreaded aspects of being self-employed. Perhaps that’s why so many designers resign themselves to pricing their services by the hour. But hat is truly a tragedy—and here's why.
An effective logo commands high prices, & for good reason. However, designing a logo with an online service is now possible for nominal fees. It's almost too easy to make fun of the whole thing, but assumptions aside, is it possible to commission a decent logo from these places? We decided to find out.
Design Army approaches promotion and marketing like dating, using three key strategies: Flirt, Romance, and Seduce.
Are you an introvert or extrovert? Do you work best alone or in a group? Your personality traits and personality type might say something about your creative personality, and how you approach your design work. It might also say something about the kind of leader you are—or the kind of leader you could be.
Position yourself as an expert and give your client options with tiered pricing. Your bottomline will thank you.
Jerry Seinfeld, Adam West, Steven Spielberg... creatives can take away a great deal from the collective wisdom shared in documentary films of these greats.
We reached out to designers in Houston to check in & ask about their favorite charities to donate to in the wake of Hurricane Harvey. #HoustonRises