“In 2014, about 1 in 5 graphic designers were self-employed,” – from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...
Design plays a critical role in the development & evolution of a brand. HOW asks 4 branding experts about the factors that influence brand success & why.
Matt Morasky, co-author of The Art of Opportunity, shares how designers can have more impact by using visual thinking to work on a higher strategic level in business.
Pitching new clients is an intimidating—but crucial—part of the design game. That’s why you need a play-by-play game plan for making your next design pitch the clincher.
If you are losing battles with the marketing people because you don’t have the language of business to justify your design instincts, listen to the latest HOWLive podcast interview with Douglas Davis.
Want to see the future of design? In the latest HOWLive podcast interview, Ilise Benun talks with Doug Powell, Distinguished Designer at IBM Design, about the company’s radical reinvention as a design driven company.
Challenging to understand and even more complicated to define, the proper perspective on value creation is a critical function for the future creative.
Design professionals get all sorts of feedback from clients—helpful and otherwise. Here's why you should give creative feedback to clients too.
In this podcast, Danny Gregory shares how he managed to gain the upper hand over his inner critic.
If you have passion projects or side gigs—something you’re burning to create, but feel stuck, this HOWLive podcast episode is for you.