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Design Business: Industry Issues & Advice
Do you ever ponder “How do I go about selling my best design ideas?” Find techniques to help you sell design ideas, including these tips for a perfect pitch.
Design business expert David C. Baker offers 4 strategies for how to get new clients. Start with these essentials and you’ll be finding new clients in no time!
Is crowdsourcing an unfair business practice, or an unstoppable movement that’s not to be feared? Two design-industry experts weigh both sides of the argument.
You can start to build a better staff by tweaking your own management style, creating an environment that attracts the type of employees you most desire, and simply understanding what motivates people. Check out these 10 tips.
Caring is good, but it also can be dangerous when you don’t know where to draw a line in a client relationship. Business expert David C. Baker divulges tips for when to say “no” in order to run your design business more effectively.
Admit it: You’re curious to know how your paycheck compares to those of your design colleagues in similar positions. HOW’s 2012 Design Salary Report will have all the answers, but we need your help!
Make 2012 your business’ most successful year yet. As the new year begins, ask yourself these 10 provocative questions that can prompt a fresh look at your firm and how you will promote it.
A creative brief hits your desk: Your client or executive team wants to launch a brand extension. But before you start designing, there are two key things to consider that can make or break any brand extension.
You’re great at developing brands for your clients. But how effective is your own? A business expert shares tips to build a better brand.