InHouse Designer Survey
Loading ...eBooks
NEW - HOW eBooks & Magazines!
HOW eBooks & Magazines is HOW's NEW graphic design digital library! With hundreds of web design eBooks, graphic design eBooks, digital design magazines (HOW back issues) and more we have everything you need to hone your graphic design skills or advance your design career.
Read anytime - anywhere!
Learn more or subscribe today!
MDS Best Sellers
-
Subscribe to How
HOW Blog Feeds
Accepting Entries!
Design Business: Industry Issues & Advice
Are you a design principal or in design management? Stay abreast on leading tips for smart growth strategies, self-promotion design advice and management issues. Experts in the industry and business consultants are tapped for leading advice on new business trends and sage wisdom for starting your own graphic design business.
Crowdsourcing Design: Pro or Con?
Is crowdsourcing an unfair business practice, or an unstoppable movement that’s not to be feared? Two design-industry experts weigh both sides of the argument.
10 Tactics to Build the Best Staff
You can start to build a better staff by tweaking your own management style, creating an environment that attracts the type of employees you most desire, and simply understanding what motivates people. Check out these 10 tips.
6 Tips for Generating Business Through LinkedIn
You may have established a LinkedIn profile, but you’re likely not taking full advantage of it. Learn how designers can maximize this social networking tool’s potential to find new client prospects.
Categories: Articles, Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Freelance Design Work & How to Freelance, HOW Magazine, March 2012 HOW Magazine, Self Promotion for Graphic Design & Designers
Tags: clients, freelance, LinkedIn, marketing, self-promotion
Leave a comment
Mastering the Power of “No” in Client Relationships
Caring is good, but it also can be dangerous when you don’t know where to draw a line in a client relationship. Business expert David C. Baker divulges tips for when to say “no” in order to run your design business more effectively.
Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Design Firm Owners, Design Management: The Process & Business of Design, Featured
Tags: business tips, client relationships, mind your own business, profit
1 Comment
Take HOW’s Design Salary Survey
Admit it: You’re curious to know how your paycheck compares to those of your design colleagues in similar positions. HOW’s 2012 Design Salary Report will have all the answers, but we need your help!
Ask Yourself These 10 Questions to Better Self-Promote in the New Year
Make 2012 your business’ most successful year yet. As the new year begins, ask yourself these 10 provocative questions that can prompt a fresh look at your firm and how you will promote it.
2 Keys for Successful Brand Extensions
A creative brief hits your desk: Your client or executive team wants to launch a brand extension. But before you start designing, there are two key things to consider that can make or break any brand extension.
7 Steps to Build a Better Brand
You’re great at developing brands for your clients. But how effective is your own? A business expert shares tips to build a better brand.
Your Marketing is Mature If …
In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached …
