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Design Business: Industry Issues & Advice
Are you a design principal or in design management? Stay abreast on leading tips for smart growth strategies, self-promotion design advice and management issues. Experts in the industry and business consultants are tapped for leading advice on new business trends and sage wisdom for starting your own graphic design business.
2 Keys for Successful Brand Extensions
A creative brief hits your desk: Your client or executive team wants to launch a brand extension. But before you start designing, there are two key things to consider that can make or break any brand extension.
7 Steps to Build a Better Brand
You’re great at developing brands for your clients. But how effective is your own? A business expert shares tips to build a better brand.
Your Marketing is Mature If …
In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached …
Collaboration: It’s What Separates Smart Designers from the Apes
For designers, collaboration provides a creative boost through the shared brain power and experiences of clients and audiences. Check out these 3 tips.
Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Design Careers: Industry Advice & Job Search Tips, Featured
Tags: client relationships, collaboration, design business, design strategy
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Build Your Client Base
Are you poised to pounce on any new-business opportunities? A business expert outlines 9 approaches to position your firm to build a client base now, even if you’re swamped, so that business can benefit better when things slow.
Do You Suck at Selling Your Ideas?
Phenomenal ideas, like that for the Dyson vacuum cleaner, are sometimes the hardest ideas to sell. Take tips from James Dyson on selling your next big idea to decision makers.
Categories: Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Design Exercises for Inspired Designers, Design Inspiration: Creative Ideas for Designers, Design Inspiration: Ideas for Designers, Featured, On the Job: Advice & Tips for Designers
Tags: creativity, creativity exercises, Idea Selling
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2 Ways to Link Strategy and Creativity
There are ways designers can use creativity and strategy to develop more meaningful design solutions for their clients. Use creative thinking to help drive better branding strategy.
Categories: Design Business & The Industry of Design, Design Business: Industry Issues & Advice, Design Exercises for Inspired Designers, Design Inspiration: Creative Ideas for Designers, Design Inspiration: Ideas & How-to Advice for Designers, Featured
Tags: branding, client relationships, creative exercises, creative strategy
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The Empathic Designer: 5 Tips for Better Collaborative Relationships
Design success is as often as much the result of the quality of the relationships formed with clients, as it is the quality of the design. David Holston, author of “The Strategic Designer,” offers 5 tips for better collaborative design relationships with clients.
