Design Business: Industry Issues & Advice

Are you a design principal or in design management? Stay abreast on leading tips for smart growth strategies, self-promotion design advice and management issues. Experts in the industry and business consultants are tapped for leading advice on new business trends and sage wisdom for starting your own graphic design business.

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Breaking Free: 7 Tips for Opening Your Own Agency

As you welcome the bold embrace of the New Year, you may be contemplating change; not just in the months to come, but well into the future. Are you currently working in-house and thinking about opening an agency of your own? Before you quit your job, wait! You should have a solid strategy in...

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How to Build a Brand with Character

From Planter’s Peanuts to Caterpillar, consumers connect with brands that have personalities they respect. Learn how to build a brand with the right kind of character with this excerpt from Building Better Brands. When you know who you are, it becomes far easier to make decisions—about everything. That’s true for people and brands. Should...