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Design Business: Industry Issues & Advice
Are you a design principal or in design management? Stay abreast on leading tips for smart growth strategies, self-promotion design advice and management issues. Experts in the industry and business consultants are tapped for leading advice on new business trends and sage wisdom for starting your own graphic design business.
Collaboration: It’s What Separates Smart Designers from the Apes
For designers, collaboration provides a creative boost through the shared brain power and experiences of clients and audiences. Check out these 3 tips.
Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Design Careers: Industry Advice & Job Search Tips, Featured
Tags: client relationships, collaboration, design business, design strategy
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Build Your Client Base
Are you poised to pounce on any new-business opportunities? A business expert outlines 9 approaches to position your firm to build a client base now, even if you’re swamped, so that business can benefit better when things slow.
Do You Suck at Selling Your Ideas?
Phenomenal ideas, like that for the Dyson vacuum cleaner, are sometimes the hardest ideas to sell. Take tips from James Dyson on selling your next big idea to decision makers.
Categories: Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Design Exercises for Inspired Designers, Design Inspiration: Creative Ideas for Designers, Design Inspiration: Ideas for Designers, Featured, On the Job: Advice & Tips for Designers
Tags: creativity, creativity exercises, Idea Selling
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2 Ways to Link Strategy and Creativity
There are ways designers can use creativity and strategy to develop more meaningful design solutions for their clients. Use creative thinking to help drive better branding strategy.
Categories: Design Business & The Industry of Design, Design Business: Industry Issues & Advice, Design Exercises for Inspired Designers, Design Inspiration: Creative Ideas for Designers, Design Inspiration: Ideas & How-to Advice for Designers, Featured
Tags: branding, client relationships, creative exercises, creative strategy
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The Empathic Designer: 5 Tips for Better Collaborative Relationships
Design success is as often as much the result of the quality of the relationships formed with clients, as it is the quality of the design. David Holston, author of “The Strategic Designer,” offers 5 tips for better collaborative design relationships with clients.
Define Your Market
You’ve heard the advice: Choose a target market for your design business. But it’s a scary prospect to commit to one line of work. Here’s how to find the right fit for you.
5 Questions Every Designer Should Ask Their Clients
Boost a design project’s success rate from the start by determining solutions to problems. To do so, read these 5 questions every designer should ask their clients.
Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, HOW Books: Exclusive Excerpts & Design Book Reviews
Tags: branding strategy, client relationships, clients, questions to ask clients, strategic design
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Risk-Taking Projects
Two firms convinced their clients to take calculated risks. See how those risks payed off in these innovative projects.
Top 10 Tips for Your Design Business’ E-newsletter
E-mail marketing is like Chinese water torture, but less painful. Here are 10 simple guidelines to revitalize your firm’s e-communications.
Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Design Inspiration: Ideas & How-to Advice for Designers, Freelance Design Work & How to Freelance, Self Promotion for Graphic Design & Designers
Tags: design business, e-newsletter tips, grow my business, marketing
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Smart Hiring Tactic
Design-firm principal turned business coach Peleg Top writes about smart hiring practices for design firms. One of his more unconventional recommendations is requiring job candidates to fill out a detailed application form—by hand—and to return it to you by mail or fax. Download a sample application.
