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Design Business: Industry Issues & Advice
Are you a design principal or in design management? Stay abreast on leading tips for smart growth strategies, self-promotion design advice and management issues. Experts in the industry and business consultants are tapped for leading advice on new business trends and sage wisdom for starting your own graphic design business.
Top 10 Tips for Your Design Business’ E-newsletter
E-mail marketing is like Chinese water torture, but less painful. Here are 10 simple guidelines to revitalize your firm’s e-communications.
Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Design Inspiration: Ideas & How-to Advice for Designers, Freelance Design Work & How to Freelance, Self Promotion for Graphic Design & Designers
Tags: design business, e-newsletter tips, grow my business, marketing
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Smart Hiring Tactic
Design-firm principal turned business coach Peleg Top writes about smart hiring practices for design firms. One of his more unconventional recommendations is requiring job candidates to fill out a detailed application form—by hand—and to return it to you by mail or fax. Download a sample application.
What About Crowdsourcing?
In HOW’s July issue, design industry leaders David Baker and Debbie Millman take on two sides of the crowdsourcing issue. When clients post projects for the masses, and not everyone gets paid, what does it mean for our business?
Overhead is Everything. Take Control.
Download a free worksheet to help you calculate your design business’s overhead, including salary (yours + staff), space, equipment and other standard expenses.
Building A Better Creative Brief
The development of creative work from concept through to finished product is the whole point of being a designer. Some designers believe they work better unfettered by the strictures of a client brief, but the contrary is true. Counterintuitively, the best way to liberate creative people is to give them a robust brief.
Overcoming Creative Roadblocks as a Designer
As a designer, when you’re faced with a creative roadblock, put yourself in the shoes of the roadblock perpetrator. Diagnosing what drives their attitude and adapting your language to their perspective will help you go further than trying to spin your creation in different directions.
5 Recession Marketing Tips
Veteran design-firm owner David Langton shares simple and effective marketing ideas that make sense during a recession.
Design: From Cause to Effect
What’s needed today is a different approach that we call Effect Design. It flips the "cause and effect" equation and pays forward creative thinking to the benefit of people, planet and profits.
Business Advice: Surviving a Tough Economy
HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panel tackles a timely issue: How to survive in a tough economy.
