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Design Business: Industry Issues & Advice
Are you a design principal or in design management? Stay abreast on leading tips for smart growth strategies, self-promotion design advice and management issues. Experts in the industry and business consultants are tapped for leading advice on new business trends and sage wisdom for starting your own graphic design business.
Using the Creative Brief
It can make you look more professional, smooth your client relationships and keep projects on track. Learn how to write a creative brief.
Do the Right Thing
Print-usage rights do not equal Web-usage rights. Here’s how to avoid legal snares when you’re designing for the web.
Contract Killing
Bad contracts can cause you major headaches. Find out how to avoid them and what to do if you’re stuck in one
Can You Read Me?
Constant contact is the key to building relationships with clients (and prospective clients). Email newsletters provide a free and easy way to stay in touch.
Priorities for Principals
To make your business as efficient as possible, determine the importance of various projects, including administrative tasks and cultivating new business.
Making Your Mark
Confused about trademarks? Consider this a lesson in Trademark 101.
Designing for a Startup
It’s hard enough to design an identity for a client that already has one in place—what about designing one from scratch? Three designers give insights about how to design for a new startup business.
Restructuring an Organization: Start with Brainstorming
Developing a new organizational structure is difficult for any business or team, and often requires intense brainstorming. Learn more.
Mentors, Inspiration and the Power of Design: A Reflection
When HOW held an essay competition for students who had won in previous competitions, Priya Rajan submitted a winning essay that covers mentors and what inspires her, plus the power she sees in design.
