Design Business Clients: Communication & Management

Dealing with clients and managing their expectations along the way can often be the most frustrating part of design projects. Seasoned experts share advice for setting expectations with your clients, dealing with difficult situations, balancing creative control with client needs, and creating an experience that will make them recommend you for future design jobs. Dig in below and learn how to curate healthier relationships with clients from the start.

showmedon'ttellme

Mastering a Communication Plan To Get a Client’s OK

Wading into the business side of graphic design means finding a way to communicate effectively with clients.  When approaching a client with a design direction, a few homework items must be completed before you can determine how to persuasively deliver your message. Start off by rigorously researching the client to gauge their goals, intentions, bottom line and audience. With...

ilise-new-thumb

Just a Reminder: Your Business Is Not About You

It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your creative business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If...

tomorrow-HDL-300x146

CFC –> CFBC –> Creative Business program of #HOWLive

Tomorrow (Feb 3) is the early bird deadline for HOW Design Live 2015 in Chicago (May 4-8) and you may have noticed that the word “freelance” is gone from the entire event. But don’t worry, that doesn’t mean CFC is gone – it’s just evolved into something better. Many of you objected to the...

Command_the_Fees_You_Deserve_Ilise_Benun_Google+_Left_1000x566

Command The Fees You Deserve: Jan 21-23 Live Online

I’m in San Francisco, prepping for my new online course, Command The Fees You Deserve, which will be streaming live this week (Wednesday through Friday, Jan. 21-23, 2015) from 12-6 PM Eastern (9 AM-3 PM Pacific). It’s free to RSVP and download the bonuses — so do it now! I don’t really imagine you’ll be...

ilise-new-thumb

Proposal Tips for Creative Professionals

From the blog of Peter Giffen, writer and editor, I love his take on Requests for Proposals or, as he refers to them, “Request for Perplexity.” Here’s an excerpt from his post entitled, “Why Do RFPs Hurt So Much?”: Don’t Be More Corporate Than the Client Clients hire agencies because they are creative and...

NPR_f

Cultivating Audience Engagement at NPR

Whether you're a devoted super fan or a potential fan, NPR marketing and communication's team is constantly working on ways to extend the brand to you. Check out some of the touchpoints they've created to fulfill this mission.

enls

Don’t start an email newsletter unless…

A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...