Blake Howard, co-founder of Matchstic.com, thinks courage is one of the most important character traits of our time. And that it takes courage to have the hard conversations with design clients, sooner rather than later.
Have you ever wanted to partner with a client, essentially investing in their business, instead of taking a fee for design services rendered? Designer-turned-venture capitalist, Kristian Andersen, of High Alpha, spent a decade figuring out how to make this business model of shared risk work.
Stop wasting time with clients that aren’t right for your business. With these tips and questions, you can determine if a client is a good fit from the get-go. Whenever I work within certain constraints, like a time frame or even word limits, I become very aware of whether I’m wasting any time or...
If you’re the only graphic designer at your organization, you encounter unique challenges. Here are some tips for the solo artists out there.
Design business consultant Ted Leonhardt provides an excerpt from “The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.” These 10 negotiation strategies will help you make sure you’re getting a fair deal while also remaining in control during client meetings. 1. Build your own Virtuous Cycle. A Virtuous Cycle is a series of...
In part 4 of Eric Holter's series on the HeART of Design Business, he discusses management.
The latest developments in web tech may seem disruptive to the web design industry, but they can offer new opportunities for designers willing to take advantage of their benefits.
Wading into the business side of graphic design means finding a way to communicate effectively with clients. When approaching a client with a design direction, a few homework items must be completed before you can determine how to persuasively deliver your message. Start off by rigorously researching the client to gauge their goals, intentions, bottom line and audience. With...
Roberto Blake outlines 6 helpful non-design skills you need to be a more effective graphic designer.
Eric Holter addresses the need for graphic designers to embrace the client-centric values of commercial art over those of vision-centric fine art.