In this HOWLive podcast episode, Maria Rapetskaya shares how she built her creative business by selling design ideas and by maintaining relationships.
The co-author of The Physics of Brand takes a thoughtful look at the feasibility of the Trump brand coexisting with the President-elect's political career in a blind trust.
Douglas Davis believes all creatives can learn the language of business to become key decision-makers in their design meetings. And he has a guide for them.
Learn how creative leaders can provide the kind of training and development opportunities their staff needs, and how to leverage these skills at conferences like HOW Design Live.
“In 2014, about 1 in 5 graphic designers were self-employed,” – from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...
Every designer, rather in-house or entrepreneur, benefits from establishing positive client relationships – this is a no-brainer. Actually initiating that rapport is where it gets tricky. Design entrepreneur Shari Schwartz has lived through the process of building and sustaining a client base, and she shares her learning lessons in the course, How to Develop...
In this HOW Design Live podcast, Ilise Benun's conversation with photographer Michael e. Stern goes beyond negotiation to how to price your design services.
"Word of mouth" isn't a marketing strategy. Leverage your talents and your expertise instead.
I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...
Here’s a rundown of the six stages required for product development—and seven steps for managing change to prompt the progress you need.