“In 2014, about 1 in 5 graphic designers were self-employed,” – from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...
Every designer, rather in-house or entrepreneur, benefits from establishing positive client relationships – this is a no-brainer. Actually initiating that rapport is where it gets tricky. Design entrepreneur Shari Schwartz has lived through the process of building and sustaining a client base, and she shares her learning lessons in the course, How to Develop...
In this HOW Design Live podcast, Ilise Benun's conversation with photographer Michael e. Stern goes beyond negotiation to how to price your design services.
"Word of mouth" isn't a marketing strategy. Leverage your talents and your expertise instead.
I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...
Here’s a rundown of the six stages required for product development—and seven steps for managing change to prompt the progress you need.
A successful design project relies on a strong partnership between consultant and client—and that doesn’t come by happenstance. Stephanie Simpson of argodesign shares tips for how to build strong client relationships.
Pitching new clients is an intimidating—but crucial—part of the design game. That’s why you need a play-by-play game plan for making your next design pitch the clincher.
Challenging to understand and even more complicated to define, the proper perspective on value creation is a critical function for the future creative.
Design professionals get all sorts of feedback from clients—helpful and otherwise. Here's why you should give creative feedback to clients too.