Yes, I know that I’ve talked about your wardrobe here before, but listen up folks: now’s the time to get out there and revamp your wardrobe for 2011. And don’t just take my word for it. Even Peter Shankman is out there telling you that style makes your brand. (And anybody who doubts the connection between style and brand has never met the RDQLUS man himself, Steve Gordon.)
Why now? Post-holiday sales are still going strong, but even when those start to fizzle out, the stores still have tons of winter merchandise to clear out to make room for the spring collections. What’s that mean for you? Business favorites – blazers, classic pants, dressy shirts and shoes are all waiting for you to come along and scoop them up.
Women, if you don’t have them already, invest in the following:
- Little black dress. There’s a reason why it’s a classic. Wear it with a cardigan by day and some fancier jewelry for after hours.
- White dress shirt. It makes everything look more polished, from jeans to skirts.
- Brightly colored blazer or cardigan. Whether you prefer a tailored blazer or a more relaxed sweater, this is another piece that goes with everything.
- A suit. Even if you never wear the pieces together, you’ll get endless versatility from the parts. Have it tailored to fit. It makes all the difference.
Men, the same rules apply:
- A suit. Men need them more than women, and often on short notice. Proper tailoring takes time, so have one on hand.
- Solid color dress shirts. White looks most formal, but any color can work with a neutral suit or a pair of khakis.
- A tie. Maybe you haven’t worn one since your wedding. That doesn’t mean that you won’t have occasion to do so. Have one on hand, preferably in a style and width that indicates that you’ve purchased it sometime since Y2K.
- Tailored pants. Some guys where khakis every day, and their pants look… well, worn. Have a nicely styled, crisp pair on hand for client meetings.
Any others that I’m forgetting?