A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...
Ilise Benun shares 4 surefire ways to get creative professionals and clients to respond to your messaging.
Here’s a piece by Ilise Benun explaining tips to make clients want to "bookmark" you for future projects.
As Duffy & Partners celebrates 30 years in the design business, founder Joe Duffy shares some of his secrets to finding success in this "crazy business."
Whether you have a brilliant design idea or a kickin' design concept, it won’t see the light if you can’t convince your client to bite. Use these 3 tips.
If you’re battling big egos and unfair deadlines, you’re not alone. But for freelancers, solopreneurs and small agencies especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. In this presentation, given at Ad Age’s Small Agency Conference (2014 in Austin), I identified 4 red flags to...
Just because you've gone freelance doesn't mean you truly work alone. Here's how to set your virtual team up for success.
Ticks and trips for graphic designers looking to make the most of everyone's time by creating effective meetings.
In the last few months, my graphic designer, Annie Riker, and I have spoken to hundreds of in-house designers about some of the work we’ve done to improve design at the National Parks Conservation Association, an opportunity that emerged following the response to my article in HOW Magazine, January 2013. One item that got...
If you’re the only graphic designer at your organization, you encounter unique challenges. Here are some tips for the solo artists out there.