Design Business Clients: Communication & Management

Dealing with clients and managing their expectations along the way can often be the most frustrating part of design projects. Seasoned experts share advice for setting expectations with your clients, dealing with difficult situations, balancing creative control with client needs, and creating an experience that will make them recommend you for future design jobs. Dig in below and learn how to curate healthier relationships with clients from the start.

designclients

How to Evaluate a Design Client’s Fit

Stop wasting time with clients that aren’t right for your business. With these tips and questions, you can determine if a client is a good fit from the get-go. Whenever I work within certain constraints, like a time frame or even word limits, I become very aware of whether I’m wasting any time or...

negotiationshutterstockfeatured

10 Negotiation Strategies for Creatives

Design business consultant Ted Leonhardt provides an excerpt from “The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.” These 10 negotiation strategies will help you make sure you’re getting a fair deal while also remaining in control during client meetings.   1. Build your own Virtuous Cycle. A Virtuous Cycle is a series of...

showmedon'ttellme

Mastering a Communication Plan To Get a Client’s OK

Wading into the business side of graphic design means finding a way to communicate effectively with clients.  When approaching a client with a design direction, a few homework items must be completed before you can determine how to persuasively deliver your message. Start off by rigorously researching the client to gauge their goals, intentions, bottom line and audience. With...

ilise-new-thumb

Just a Reminder: Your Business Is Not About You

It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your creative business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If...

ContractsSimple_thumb

Keeping a Graphic Design Contract Simple

Want to know the trick to creating a contract that’s easy for both parties to understand? Ditch the lawyers. These 13 user-friendly clauses will lay the foundation for a frustration-free business partnership for both you and your client.