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May Special!
This new collection will give you the training you need to add UX Designer to your resume as well as make your site design more effective! A total retail value of $374, you can get this collection for just $99, but only while supplies last!
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HOW Growing Your Freelance Business
Whether you’re just starting out as a freelancer, making the switch from moonlighter to full-time solopreneur, or wanting to take your established freelance operation to the next level, this guide is for you.
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Design Business Clients: Communication & Management
Should you cut your fee in half?
A small design firm was asked by a long-time client to design a piece that would be presented at a reception at the White House. He gave his price, but the client asked him to cut the fee in half. What would you do? Continue reading →
Categories: Design Business Clients: Communication & Management
Tags: client relations, Designers, pricing
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2 Arguments for Hiring a Copywriter
Having good copy is as important as having good design. It’s something that we as designers should bring to the table when we can because it shows we are more than just pixel pushers. We are helping the client grow their business and that makes us harder to replace than some online service. Continue reading →
Categories: Design Business Clients: Communication & Management
Tags: client relations, collaboration, Designers
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Breakfast Roundtable Topics at CFC
There is no shortage of networking at the Creative Freelancer Conference (next week!). On Friday morning, June 24 , join us for an hour of moderated but free-flowing discussions (with breakfast!) around hot topics of interest. (That’s right after our 6-7 AM Netwalking — plenty of time to shower and change.) Here ‘s the incredible line up… Continue reading →
Categories: Design Business Clients: Communication & Management
Tags: client relations, Designers, networking
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5 Questions Every Designer Should Ask Their Clients
Boost a design project’s success rate from the start by determining solutions to problems. To do so, read these 5 questions every designer should ask their clients.
Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, HOW Books: Exclusive Excerpts & Design Book Reviews
Tags: branding strategy, client relationships, clients, questions to ask clients, strategic design
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Risk-Taking Projects
Two firms convinced their clients to take calculated risks. See how those risks payed off in these innovative projects.
What to Do When The Client Refuses to Pay
Ilise Benun provides solid advice on how to handle this situation and move forward.
Top 10 Tips for Your Design Business’ E-newsletter
E-mail marketing is like Chinese water torture, but less painful. Here are 10 simple guidelines to revitalize your firm’s e-communications.
Categories: Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Design Inspiration: Ideas & How-to Advice for Designers, Freelance Design Work & How to Freelance, Self Promotion for Graphic Design & Designers
Tags: design business, e-newsletter tips, grow my business, marketing
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What About Crowdsourcing?
In HOW’s July issue, design industry leaders David Baker and Debbie Millman take on two sides of the crowdsourcing issue. When clients post projects for the masses, and not everyone gets paid, what does it mean for our business?
Self-Promotion the Social Way
Here’s how design professionals are using social media tools to grow their universe of business prospects, draw traffic back to their websites or blogs and develop expert reputations.
Building A Better Creative Brief
The development of creative work from concept through to finished product is the whole point of being a designer. Some designers believe they work better unfettered by the strictures of a client brief, but the contrary is true. Counterintuitively, the best way to liberate creative people is to give them a robust brief.
