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HOW Singles: 'Til Death Do They Part
In a business where client turnover is the norm, Charles Anderson Design has been designing for the French Paper Co. for nearly 25 years and counting. Do you have what it takes to forge such a successful client relationship?
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Design Business Clients: Communication & Management
Dealing with clients and managing their expectations along the way can often be the most frustrating part of design projects. Seasoned experts share advice for setting expectations with your clients, dealing with difficult situations, balancing creative control with client needs, and creating an experience that will make them recommend you for future design jobs. Dig in below and learn how to curate healthier relationships with clients from the start.
What About Crowdsourcing?
In HOW’s July issue, design industry leaders David Baker and Debbie Millman take on two sides of the crowdsourcing issue. When clients post projects for the masses, and not everyone gets paid, what does it mean for our business?
Self-Promotion the Social Way
Here’s how design professionals are using social media tools to grow their universe of business prospects, draw traffic back to their websites or blogs and develop expert reputations.
Building A Better Creative Brief
The development of creative work from concept through to finished product is the whole point of being a designer. Some designers believe they work better unfettered by the strictures of a client brief, but the contrary is true. Counterintuitively, the best way to liberate creative people is to give them a robust brief.
Creating a Winning Proposal
One design firm shares an example of a winning proposals for a major web design project for a law school. See this proposal and view more tips for creating a successful business proposal.
Freelance Tip: Provide Stellar Customer Service
Just like any business, treat your customers with stellar customer service to keep them coming back and talking about you.
Business Advice: Developing Client Relationships
HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panelists talk about how they develop lasting client relationships.
Business Advice: What Clients Look For
HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, Adobe’s John Travis talks what he and other clients look for when they’re hiring a design agency.
Keeping the ‘Self’ in Self-Employed
The moment you walk out the door to begin your own gig, you say to yourself, "I’m doing it my way, not their way, from now on." Some of us spend the first month in our pajamas because we can and then realize—when we’re rushing around to shower for an impromptu client meeting—that we need to get up and be dressed in the morning. Some work at night because that’s when we work best, only to discover our clients are calling at 8:30 a.m. and interrupting REM sleep. So we adjust.
Deflate the Tire Kickers
Ever jumped through new-business hoops for a prospect who, it turns out, had no intention of hiring you? Here’s how you can identify and deal with these time-wasters.
Rethinking Pro Bono
Want to really do some good with your talents? Our business expert helps you get strategic about your pro-bono efforts.
