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HOW Growing Your Freelance Business
Whether you’re just starting out as a freelancer, making the switch from moonlighter to full-time solopreneur, or wanting to take your established freelance operation to the next level, this guide is for you.
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Design Business Clients: Communication & Management
Creating a Winning Proposal
One design firm shares an example of a winning proposals for a major web design project for a law school. See this proposal and view more tips for creating a successful business proposal.
Freelance Tip: Provide Stellar Customer Service
Just like any business, treat your customers with stellar customer service to keep them coming back and talking about you.
Business Advice: Developing Client Relationships
HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panelists talk about how they develop lasting client relationships.
Business Advice: What Clients Look For
HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, Adobe’s John Travis talks what he and other clients look for when they’re hiring a design agency.
Keeping the ‘Self’ in Self-Employed
The moment you walk out the door to begin your own gig, you say to yourself, "I’m doing it my way, not their way, from now on." Some of us spend the first month in our pajamas because we can and then realize—when we’re rushing around to shower for an impromptu client meeting—that we need to get up and be dressed in the morning. Some work at night because that’s when we work best, only to discover our clients are calling at 8:30 a.m. and interrupting REM sleep. So we adjust.
Deflate the Tire Kickers
Ever jumped through new-business hoops for a prospect who, it turns out, had no intention of hiring you? Here’s how you can identify and deal with these time-wasters.
Rethinking Pro Bono
Want to really do some good with your talents? Our business expert helps you get strategic about your pro-bono efforts.
Navigating Politics at a Client Firm
Following are some challenging situations you may encounter as a freelancer, as well as some tactics to help you overcome them.
9 Client-Satisfaction Tips
For one Seattle design firm, giving clients what they want is just the starting point. They prefer to go above and beyond. Here are their secrets for keeping clients happy.
Using the Creative Brief
It can make you look more professional, smooth your client relationships and keep projects on track. Learn how to write a creative brief.
