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Whether you’re just starting out as a freelancer, making the switch from moonlighter to full-time solopreneur, or wanting to take your established freelance operation to the next level, this guide is for you.

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Design Business Clients: Communication & Management
The Perfect Gift
The end of the year often seems like the right time to thank your clients for their business and colleagues for their hard work. Heres how to wrap it up the right way.
Making the Perfect Pitch
New-business presentations are the make-or-break opportunity to win clients, but many creatives lack the skills to deliver great pitches. Three pros identify the pitfalls and share the secrets of winning in the boardroom.
Don’t Shoot the Client
A veteran designers shares hard-learned advice on how to wrangle nitpicky, indecisive and flat-out boneheaded clients—before a showdown occurs.
The Strategic Edge
Strategic thinking may be the sharpest design tool in your arsenal. The principals of DesignMatters tell you how to hone it and keep yourself a cut above the competition.
Balancing Your Business
How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative firms offer advice to help you develop the ideal client mix for your business.
Be Your Client’s Best Friend
How do you keep established clients from defecting to cheaper firms? Simple: Become the essential partner your clients can’t live without. A veteran designer and a management consultant offer eight tips on staying connected.
What Clients REALLY Want
They may not tell you, but clients expect—even demand—things from the creative firms they work with. Learn how to meet and exceed those expectations.
Look at Your Client Mix
That prospective client you’re eyeing may—or may not—be the right fit for your firm. Understand what makes for the ideal mix of clients.
9 Client-Satisfaction Tips
For one Seattle design firm, giving clients what they want is just the starting point. They prefer to go above and beyond. Here are their secrets for keeping clients happy.
Using the Creative Brief
It can make you look more professional, smooth your client relationships and keep projects on track. Learn how to write a creative brief.









