He was asked by a long-time client to design a piece that would be presented at a fancy reception at the White House. He gave his price, but the client asked him to cut the fee in half. Here’s how it went down:
Create a memorable card with a “wow” factor for a highly visible corporate sponsorship for 25 of the most powerful women. These women will receive a gift bag filled with all the other sponsors’ gifts as well, and will be given out during a reception with the President.
You present your estimate based on the time and value of this project. The client calls and says you need to reduce this estimate by almost half — yet is willing to spend top dollar for printing.
- Do you plead your case and hold your ground on the value of your work?
- Do you consider the long-term value of your relationship with this client and agree to drastically reduce your estimate?
- Do you consider the high-profile of this event and that your work will be seen by the President so you are willing to take a hit for the value of your work?
What would you do?