I’m a sensitive person who probably feels too much instead of too little. I think a lot of creatives are. And in our work, we often try to create a feeling through our design, writing, photography—we aim to create a feel with our creative work.
In my writing, I’m always concerned with how something feels to the audience. I want the audience to feel comfortable and informed. (I just wrote a newsletter about how consumers often make decisions based on feelings. Read it here.)
Here’s where it gets tricky.
Being such a sensitive, feeling person can actuallyget in the way of marketing your business.
Ilise told me once, “Feelings should be left out of business,” and I always felt sad about it. (See, feelings!) But more and more, I get what she means. We can’t let feelings get in the way of running our business! These are some examples where I’ve had to overcome my feelings:
- I didn’t feel like writing my newsletter. (But I did it anyway.)
- This client is so nice, I feel bad charging him what I should. (But I did it anyway.)
- That client didn’t sound totally happy. Did I do something wrong? (No, she was just in a rush.)
- I feel like I’m a failure at being self-employed. (Stop whining and get moving!)
Don’t get me wrong. I think there is always room to feel proud of yourself, and feel good about your accomplishments. There just isn’t room for the negative feelings. The better I get at pushing them out of my head, the better I am at running my business.
Maybe when we spend less time having feelings in the running of our business, it gives us more energy to create things that make people really feel something?
What’s your take on feelings?
BTW: You can meet Deidre at the Creative Freelancer Conference, June 23-24, 2011. Early bird deadline is April 1st!