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Design Firm Owners
Bryony Gomez-Palacio wears many hats, including design business owner and mother. She dishes seven tips that keep her children mature and business booming on the daily seesaw ride that’s her life.
Choosing and implementing a project-management system can be a daunting task. In HOW’s March 2013 In-House Issues column, Cella Consulting’s Jackie Schaffer walks you through the process step-by-step so you can pick the right solution for your in-house team. Here is her handy list of design project management software options.
In HOW’s November 2012 issue, we profile Minneapolis-based 5 by 5 Design. Here, partners Wendy Ruyle and Diana Lillicrap offer their 5 best pieces of advice after 5 successful years in business.
Now that your design business is up and running, it’s time to cut loose ties with the past in order to really thrive. These decisions are tough, but business consultant David C. Baker has helped many firms do the same in order to grow.
Burnout is widely felt in marketing field. So much so that every individual will face it at some point in his/her career. Some of it stems from a propensity toward short attention spans, developed at an early age. Oddly enough, if you didn’t have access to a TV or hours of video games, you might be more creative now! (So much for the impact of your profession.)
How do you get (money and) impact in a client relationship, consistently, month after month? It doesn’t happen without some measure of control in the client relationship. If you’re an order-taker (that’s the opposite end of the spectrum), you’re not an expert, and your recommendations are not considered as seriously as they could be.
I’ve always advised firms to view growth (defined as an increased body count) as something largely neutral. It’s not good or bad—just different. That can relieve the inappropriate pressure to grow, grow, grow. Nonsense. That may work for trees, but oceans and rocks don’t really care. So instead of chasing growth as the solution to what ails your firm, consider growth carefully.
What better time to point out the advantages of being a small design firm than when the industry is experiencing a contraction. All the more so since we have this strange obsession with growth, captured in phrases like “if you aren’t growing, you’re dying.” You can’t fit deep thinking on a bumper sticker, and that looks like a bumper sticker to me.
Caring is good — caring too much is dangerous. Does this resonate with how you handle client relationships in your graphic design business?