Design plays a critical role in the development & evolution of a brand. HOW asks 4 branding experts about the factors that influence brand success & why.
Here’s a rundown of the six stages required for product development—and seven steps for managing change to prompt the progress you need.
Learn what it takes to push through failure to a successful product launch.
Pitching new clients is an intimidating—but crucial—part of the design game. That’s why you need a play-by-play game plan for making your next design pitch the clincher.
Challenging to understand and even more complicated to define, the proper perspective on value creation is a critical function for the future creative.
Design professionals get all sorts of feedback from clients—helpful and otherwise. Here's why you should give creative feedback to clients too.
Rich Pearson offers tips for hiring freelance designers to help out design firms and creative businesses
Are lavish office parties passé? In a recent survey by The Creative Group, 34 percent of advertising and marketing executives said they spend $24 or less per person for year-end festivities. Sadly, 14 percent of respondents said they don’t hold staff parties at all. It’s easy to guess why. Though many organizations are in...
Will freelance developers or an experienced team create better results for your next interactive design project?
Ilise Benun talks with Matthew Manos about every designer’s opportunity to create something meaningful that has an impact on the world. With innovative ideas like “Give Half,” a radical 50% pro-bono business model, Manos is paving the way for designers to make an impact on society.