When it comes to shameless self-promotion (and I mean that in a good way), some people do it better than others. In order to leave an impression, you need a showstopping creative marketing idea, but the real success is in the execution. In the post that follows, you’ll see firms and creative professionals who nailed their design promotions. I hope these invites, gifts and résumés will inspire you to develop a promotion that showcases the breadth of your creative prowess. If you’ve already created one, enter it in the HOW Promotion & Marketing Design Awards. We’d love to see it and potentially feature it in a future blog post.
72/27 Vodka: Chase Design Group Celebrates a Bi-Coastal Presence
On December 1, 2012, Los Angeles–based Chase Design Group celebrated a full year in business at its second location in New York City. The firm wanted to celebrate this accomplishment with clients and friends, so the talented creative team crafted a promotional gift that incorporated the palindrome 72 | 27 into the design. Inside a custom-printed shipper sat two bottles of private-labeled flavored vodka and the following note:
It’s the start of a new year at Chase Design Group, and of course it’s a beautiful 72° and sunny. Unless you’re talking about Chase’s new New York office, where you can count on it being a frosty 27°.
FAME Invitation: Welcome to the Speakeasy
Every year, branding and marketing firm FAME throws a party, and if every year is anything like the 2012 prohibition-themed bash, I want in. This seriously fun, simple invite is just the beginning of a full night of epic debauchery. The agency’s description of the campaign is pretty fantastic, so I’ll let them do the talking on this one:
For FAME’s annual party, the agency went with a hush-hush speakeasy theme. At the innocuous-sounding ‘FAME Laundry House,’ the fun was anything but clean. The event was a throwback to the 1920s, but the invitations were modern—letter-pressed cards, with original icons and speakeasy ‘House Rules.’ In a 21st century twist, guests RSVP’d for the password to get in, and followed bartender, ‘Good Time Charlie,’ on Twitter. Whiskey sours flowed like water. Blackjack dealers took people’s fake money faster than you can say ‘Raid.’ And attendance hit an all-time high, until some (fake) cops shut the place down.
Let’s Play with Food 02 Planner: Hand Helps Clients Cook Up Creativity
Playing with (sketching) your food has never been so fun. Whether you’re a creative, a foodie or a little bit of both, Hand Design Studio has the perfect self-promotion. The second-edition Let’s Play with Food planner a a cookbook, planner and sketchbook all in one. With 52 custom recipes, readers are encouraged to be brave with their baking.
The design firm hopes that in taking “a culinary journey through a colorful world of healthy produce and spices.” you’ll make kitchen magic—much to the delight of your dinner guests. Because there are so many uses for this self-initiated project, it has what any good promotion needs: staying power.
Kelli Marie Identity: A Powerful Pre-Graduation Promotion
A student of The Illinois Institute of Art, Kelli Marie Daly set out to create an identity that would entice potential clients to hire her. This business card and résumé were a means of standing out in the sea of graduates, as well as an opportunity to show off her illustration, typography and letterpress talents. She also drew attention to her look-defining catseye glasses, which added a personal touch to her project. Daly explains the memorable promotion and its success by saying:
To save on printing costs and to give everything a crisp and clean look, I opted for black and white. I created a hangtag business card so I could loop it through the handle of the vintage orange briefcase that houses my portfolio, so I am sharing the goods while I am on the go. Mama’s Sauce letterpressed and die-cut the cards for me and they did an outstanding job. The feedback from the design community for this project has been overwhelmingly positive, much to my delight. My résumé and business card have become somewhat of a hit within the Pinterest community, and I have been contacted for many freelance opportunities as a result.
Paper Toy Promotion Pieces: Building a Name for Emilee Beeson
How do we know Emilee Beeson is industrious? She tells us so with her Paper Toy Promotion Pieces. Part toy, part cover letter booster, Beeson gives a little information about her strengths while offering a leave-behind item that potential clients can cut out, fold and keep. Even though the message and intention is deliberate, this design promotion uses paper-folding to keep networking and job hunting from getting too serious.
Think your promotion blows these out of the water? We’d love to see it! Enter it in the HOW Promotion & Marketing Design Awards. The deadline for the 2014 competition has been extended to April 4, so don’t delay!