I hate myself a little bit for that title, but I promise good visuals. I was excited when Hatch’s annual egg coloring kit from 2012 was chosen as a winner in the HOW Self-Promotion and Marketing competitions, and I was equally as excited when we received their kit last year. As such, I was anticipating the arrival of Hatch’s 2014 kit. And they didn’t disappoint. Hatch founder and creative director Joel Templin was kind enough to answer a few questions about their annual kit and to take a look back at the past several years of this promotion piece. Even if Easter isn’t your thing, these kits are definitely a spring treat.
Plus, Hatch is currently holding their 7th Annual Egg Coloring Contest, where you can enter a photo of an egg you designed — or judge the other eggs that are already entered. The contest closes on April 21 and has a running time counter to let you know exactly how much time you have left to dazzle everyone with your super sweet egg design.
Who designed this year’s kit? Why this look and color palette?
Our senior designer Javier Garcia designed the egg kits this year. His design was inspired by American cartoonist Rube Goldberg who is best know for a series of popular cartoons depicting complicated gadgets that perform simple tasks in indirect, convoluted ways. In 1931 the Merriam-Webster dictionary adopted the word “Rube Goldberg” as an adjective defined as accomplishing something simple through complicated means.
Why did Hatch decide to create egg kits every year?
Well for starters our name is Hatch, so eggs have been a natural extension of our brand since it’s inception (our business cards are even made from egg cartons). Easter is also a bit of an understated Holiday from a business-marketing standpoint – so we seized the opportunity to own Easter egg coloring.
From a client’s perspective it’s also a lot more fun to receive something unexpected and surprising in the mail rather than the usual design brochures showcasing past work and capabilities. Egg kits allow for a fun, engaging and interactive way to showcase our design prowess. Every year, we assign the egg kit to a different designer, who devises a completely unique look and feel. We also play with different printing processes – in the past we’ve used flocking, thermography and foil stamping.
Any updates on the contest?
The competition is going very well. It’s always fun to see the enormous range of creativity a simple egg kit unleashes amongst our diverse range of clients and partners. This year an engineer from Apple submitted an egg called “It’s Egglectric.” It’s a hollowed out egg, lit up from the inside with an LED light that is constantly changes color. The entrant works on the camera light for the iPhone and says the eggshell is the perfect substance from which to filter this particular type of light display. Who knew?
Don’t miss out on the Easter Sale going on now at MyDesignShop. With 40% off books, 50% off HOW downloads and other great savings, you can be your own little Easter Bunny.