Burlingame: One Typeface, Many Applications

The Burlingame typeface, named after a small town in Northern California, was initially proposed as a branding typeface for a videogame series. Designed by Monotype’s senior typeface designer Carl Crossgrove, the typeface design remained on his hard drive until he and his team realized the square sans serif design’s potential to cover a broad spectrum of uses. Below are examples of how one typeface, the Burlingame design, can be used across many applications, from user interfaces, branding, publishing, packaging and more.  

Crossgrove’s initial sketches of the Burlingame typeface:

Figure-1_Burligame_Sketch

The Burlingame family has 36 fonts, available in nine weights from thin to extra black, allowing for super-precise text color. Burlingame was created with a standard and condensed range for designers who need a wide palette of designs.

Figure-2_Burlingame_Image

 

Monotype’s research on legibility in automotive displays helped fashion Burlingame for potential use in user interfaces, where viewers need information at a quick glance.

Figure-3_Burlingame_Navigation

Burlingame can also be used on large signage including digital settings such as airport departure information boards. The family is available as OpenType® Pro fonts, which provide an extended character set to support most Central European and many Eastern European languages as well as typographic features including ligatures, fractions and alternate characters.

Figure-4_Burlingame_Flights

The typeface design offers high legibility, even in challenging print environments such as tiny pharmaceutical labels. Packaging standards require legible sans serifs that have condensed properties, and the Burlingame typeface has a full range of condensed fonts in nine weights and italics.

Figure-5_-Burlingame_Medicine-Bottle

 

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