Yesterday was the first official day of spring (I’m personally excited about that fact). But did you know that today, March 21, is the International Day of Forests? The United Nations Forum on Forests celebrations forests on a global today, and many people around the world also participate by planting trees, holding conferences or creating art. You don’t want to miss this poster project created by the UN’s in-house graphic design team.
For nearly 14 years, Matías Delfino has worked at the UN Graphic Design Unit in New York, creating cross-cultural campaigns. The posters and other collateral he designed in celebration of the International Day embrace the spirit of the event, celebrating the “diverse and rich inputs from forests around the world,” he says.
Delfino explains the idea behind the project:
Considering the poster was about “Forests”, the idea was to step-away from the computer and get my hands dirty with an organic approach. This is something I guess most designers would like to do, but we’re usually working under pressure handling simultaneous projects with short deadlines. Even though that was my situation, I didn’t want that to stop me from making it happen, that’s why I had to use some additional time during the weekend to finalize it, but I’m not complaining!
It was really fun, I enjoyed cutting out figures from leaves, (more than once because they dry up quickly) working with soil, collecting little pieces of wood from the park, manually arranging wooden letters for the text, ironing the canvas without burning it, etc. What better than a natural, “homemade” approach when it comes to design to promote a subject like forests?
As part of the United Nations Graphic Design Department, Delfino and his team were asked to design the materials by the UN Forum on Forests. “The client, I really prefer to call them partners more than clients because it’s all about team work and collaboration, were deeply involved during the design process, providing great feedback that helped to improve the final outcome,” Delfino says.
This poster is certainly is making its way around the world, too. It was distributed by the United Nations Information Centers (UNICS) worldwide (who send out UN messages publicly), UN partners, governments, academia and so on. And it’s available in local languages, too. View all of the materials for the International Day of Forests and the final poster.
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