Big news: Pantone just announced its 2015 Color of the Year! Each year, the Pantone Color of the Year influences product development, purchasing, and design across industries including fashion, packaging, interior design, graphic design and more.
For more than a decade, Pantone has been choosing these colors based on popular entertainment, travel destinations, and worldwide events. The 2014 Color of the Year was Radiant Orchid 18-3224, a combination of fuchsia, purple and pink.
Feast your eyes on this year’s color choice:
Pantone 2015 Color of the Year: 18-1438 Marsala
Pantone’s website describes Marsala as “an eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from daydreams of simpler times. Remembrances of retro delights, folkloric and floral art, and the magical worlds of tropical landscapes restore a sense of wellbeing.”
More from Pantone:
“Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”
Print color expert Jude Stewart spoke with the Pantone Color Institute’s executive director Leatrice Eiseman, who described the color as that of marsala wine.
photo courtesy of Shutterstock
Eiseman had this to say about the color choice:
It’s a celebration of something enriching not only to your body, but to the mind and soul even. Its undertones lean to brown and orange, yet it’s a shade of wine. There’s a heartiness and robust quality; it’s sophisticated yet hardy.
We think this color is indicative of our times. Today you find a great interest in food and wine, in feeling fulfilled not only from an appetite standpoint, but on another level. Those are very sought-after characteristics today.
Marsala for Graphic Design
“A rich contrasting color, Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase. As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.”
Indispensable for multimedia graphic designers, pre-press and printers, the Pantone Solid Guide Set features the complete array of spot color choices — 1,761 market-proven Solid Colors, including 644 new colors added since 2010, with 84 added just this year — cool pastels, hot neons and dazzling metallics. Get it here.